Are You PETA’s ‘Most Beautiful Vegan Over 50’?

For Immediate Release:

4 August 2020


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]

Are You PETA’s ‘Most Beautiful Vegan Over 50’?

Winner Will Receive a Vegan Lunch Tasting Menu for Two at Gauthier Soho

London – In the age of coronavirus, PETA is raising spirits with its 2020 UK and Ireland’s ‘Most Beautiful Vegan Over 50’ competition, which seeks to celebrate the many vibrant, self-assured mature vegans who are keeping animals off their plates – and finding creative ways to advocate for them – in these unprecedented times. The competition is now open for entries.

The winner will receive an award-winning “Les Plantes” vegan tasting menu for two at top London restaurant Gauthier Soho.

“This contest honours the venerable vegans who are living, breathing examples of beauty, inside and out,” says PETA Director Elisa Allen. “PETA looks forward to recognising this resilient community of animal advocates who are keeping animals off their plates and showing compassion with their words and actions.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that COVID-19 originated in a “wet market”, where live and dead animals were sold for human consumption. Deadly outbreaks of swine flu, avian flu, SARS, HIV, foot-and-mouth disease, mad cow disease, and other zoonotic diseases have stemmed from capturing wild animals or farming animals for food.

In addition to helping to prevent pandemics, each person who goes vegan reduces their own risk of suffering from heart disease, cancer, strokes, and many other health issues – and spares the lives of nearly 200 animals every year. In today’s meat, egg, dairy, and fishing industries, piglets’ tails are clipped without painkillers, chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves, and fish are cut open while they’re still alive.

PETA is crowning one winner – male, female, or gender non-conforming. Entrants must be at least 50 years of age and enter by 21 August 2020. PETA will then announce the finalists – as determined by a panel – and voting will open to the public to help the group determine whom it should select as the winner. The winner will be chosen based on several factors, including vote count, and will be announced by 11 September. See the full contest details here

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview –  . The group offers a free vegan starter kit, available here, full of recipes, tips, and more.

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