Armani Goes Angora-Free After Conversations With PETA

Armani Goes Angora-Free After Conversations With PETA

Rome – Following talks with PETA, Armani Group – whose iconic brands include Giorgio Armani, Emporio Armani, EA7, and Armani Exchange – has confirmed it has banned the use of angora in future collections. The company implemented a ban on fur in 2016.

“Today’s socially conscious fashion consumers want nothing to do with an industry that rips the hair out of fully conscious rabbits’ bodies,” says PETA Vice President of International Programmes Mimi Bekhechi. “PETA is celebrating Armani’s decision to extend their no-fur policy to include angora, and encourages all designers still using it to get with the times.”

As revealed in a PETA Asia exposé, most rabbits used for angora are stretched across boards and their hair is ripped out as they scream in pain. Others are tied up before their fur is cut or shorn, and their delicate skin is cut open by the sharp tools as they struggle desperately to escape. They typically endure this agony every three months.

Armani joins hundreds of other top brands – including Valentino, Gucci, Diane von Furstenberg, Calvin Klein, Burberry, Tommy Hilfiger, and Stella McCartney – that have committed to not selling angora after hearing from PETA entities.

PETA UK – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.

Sascha Camilli +44 (0) 20 7923 6244; [email protected]