Asking Alexandria Asks Fans To Save A Life By Giving Shelter Dogs A Chance

For Immediate Release:

29 May 2014


Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

‘The Coolest Band You Know’ Stars in New PETA Campaign Promoting Animal Adoption

York – Fans who can’t wait for Asking Alexandria to hit this summer’s Mayhem Festival tour – or who can’t make it to any of the back-to-back North American shows – can still get a look at the Yorkshire metal-core band’s newest project: a brand-new ad for PETA that stars frontman Danny Worsnop and guitarist Ben Bruce alongside a canine pal and below the words “Save a Life: Adopt, Don’t Buy”. The ad, available here, goes on to encourage everyone to “give shelter dogs a chance” by refusing to support pet shops or breeders. 

In a video interview with PETA, the musicians – who call themselves “the coolest people you know from the coolest band you know” and spend half the interview mocking one another – talk about their own adopted animal companions, including Bruce’s recently adopted dog. “She was abused, and she had a terrible life before”, Bruce says. “There’s loads of dogs out there that already need a home. … Plus, they’re so much more appreciative if you’ve rescued them from a s***head. They’ll love you even more.”

Adds Worsnop, “We’re a band of dog lovers and animal lovers and have been our whole lives. It keeps the world going round. We’d be well f***ed up if it wasn’t for animals”.

Each year, thousands of cats and dogs in UK animal shelters have to be euthanised because there simply aren’t enough good homes for them. For every puppy or kitten purchased from a breeder or pet store, a dog or cat in an animal shelter loses his or her chance of finding a home. PETA encourages families to save an animal’s life by adopting – and, of course, to fight companion-animal overpopulation by always having their animals spayed or neutered.

Asking Alexandra joins a growing list of musicians and other celebrities – including Architects, Cristina Scabbia of Lacuna Coil, Whitechapel, Morrissey, Arch Enemy’s Alissa White-Gluz, Between the Buried and Me, Dave Navarro, the Acacia Strain’s Devin Shidaker and many more – who have teamed up with PETA or its overseas affiliates to promote kindness to animals.

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