At New York Fashion Week Launch, PETA US Remakes Iconic ‘Be a Lady They Said’ Video

At New York Fashion Week Launch, PETA US Remakes Iconic ‘Be a Lady They Said’ Video

London – One year after retiring its “I’d Rather Go Naked Than Wear Fur” campaign and announcing its plan to focus on all other animal-derived materials, PETA US is returning to New York Fashion Week – this time virtually and with a nod to Cynthia Nixon’s toxic masculinity–challenging video “Be a Lady They Said”.

PETA US (a female-led organisation) is releasing “Be a Sweater They Said” – a video that exposes the fashion industry’s attempts to normalise mangling, mutilating, and killing animals for jumpers, bags, and shoes and voices the messages sent to victims: “Make us look good. Make us look rich. Make us look sexy. … You don’t have feelings. You don’t have rights. You don’t have a choice.”

“A sheep isn’t a sweater any more than a woman is a sex object,” says PETA US Senior Vice President Lisa Lange, who narrates the video. “The PETA US video challenges the old, false notion that sensitive sheep, cows, and goats are ours to torment and kill at will just because they look different from us.”

PETA and its affiliates have released dozens of videos revealing that workers hit, kick, and mutilate gentle sheep for wool; leave sensitive goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; rip out the feathers of ducks and geese by the fistful for down; boil silkworms alive to produce silk; and cause alpacas to spit and vomit in terror from rough shearing.

PETA has also launched an international campaign calling out hypocrisy and the support of animal abuse by Urban Outfitters Inc brands – which include Anthropologie, Free People, and Urban Outfitters – and calling on them to stop selling animal-derived items while paying lip service to a progressive and sustainable agenda.

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Sascha Camilli +44 (0) 20 7923 6244; [email protected]