Brighton’S Moshi Moshi Wins PETA Award For Taking The Fish Out Of Fish

For Immediate Release:
22 May 2012

Ben Williamson +44 (0)7525 411 733; [email protected]

Brighton, East Sussex – For teaming up with The Redwood Wholefood Company to add even more vegan options – including the delicious faux-fish udon and stir-fry noodles – to its  menu, Moshi Moshi, Brighton’s most popular sushi restaurant, has won PETA’s Proggy Award for Progress. PETA’s Proggy Awards are presented to people, companies and organisations that exemplify animal-friendly progress in culture and commerce.

“We commend both Moshi Moshi Brighton and Redwood for helping diners cut fish some slack and get hooked on compassion”, says PETA’s Yvonne Taylor. “Fish have the same will to live as all other animals do, so diners at Moshi Moshi who try the delicious vegan options will leave with a smile on their face and a clear conscience.” 

“Moshi Moshi Brighton is delighted and very proud to receive a Proggy Award from PETA!” owner Karl Jones says. “We believe that the next generation must find more ways to restore the balance when sourcing foods from our planet. We advocate ‘restorative’ eating, and an important part of that involves finding and developing vegan foods for our menus.”

Numerous scientific studies have shown that fish feel pain just as mammals and birds do. They suffer when they are caught in nets, dragged from the water and left to suffocate slowly. On fish factory farms, they are forced to live in filthy waste-filled pools and are still conscious when their gills are cut and they’re left to bleed to death. The journal Fish and Fisheries cited more than 500 research papers on fish intelligence demonstrating that fish are smart, can use tools and have impressive long-term memories and sophisticated social structures.

Moshi Moshi Brighton will receive a framed certificate and a letter of congratulations from PETA.