Dove Bans Tests on Animals, Joins PETA US Cruelty-Free List

For Immediate Release:

9 October 2018


Sascha Camilli +44 (0) 20 7923 6244; [email protected]


Brand Earns Spot on Group’s ‘Beauty Without Bunnies’ List, Parent Company Unilever Bans All Tests on Animals Not Required by Law

London – The PETA US Beauty Without Bunnies programme is pleased to welcome Dove to its list of brands that don’t test on animals. The well-known personal-care brand has banned all tests on animals and will feature the PETA US cruelty-free bunny logo on its packaging beginning next year.

PETA US has also added Dove’s parent company, international consumer-goods company Unilever, to its “Working for Regulatory Change” list, which includes companies that are transparent with PETA US about any animal tests they conduct and why and that are actively working to promote the development, validation, and acceptance of non-animal methods of testing.

“PETA US welcomes Dove to our list of cruelty-free companies and brands, and we’re pleased to share this news with the millions of consumers who use our list as an essential resource when shopping for personal-care products,” says PETA US Senior Vice President Kathy Guillermo. “Unilever is also helping to set a new standard by banning tests on animals across all its product lines, including food, unless explicitly required to conduct them by law and by actively promoting non-animal test methods.”

Sophie Galvani, Vice President Dove Global, explained, “For over 30 years we’ve used non-animal approaches to assess the safety of our products and ingredients. Dove has enacted a policy prohibiting any animal tests, anywhere in the world, and we are delighted to say that our products will now carry PETA’s cruelty-free logo to assure our customers that Dove does not, and will not, test on animals.”

Every year, hundreds of thousands of animals around the world are poisoned with chemicals and tormented in a variety of ways in archaic and unreliable tests for cosmetics, toiletries, and food ingredients. The testing of cosmetics and toiletries on animals has long been banned in the UK, and since March 2013, it has been illegal under EU law to sell cosmetics in Europe that rely on the results of new tests on animals conducted in other parts of the world. Multinational companies have continued to conduct tests on animals outside Europe for sale in other markets, like China. In order for consumers to be sure that they’re not giving their money to a company that profits from cruelty in other countries, PETA recommends looking for products bearing the Beauty Without Bunnies logo, a sign that a brand has pledged never to test on animals anywhere.

For more information, please visit