Gemma Collins Poses With ‘Skinned Fox’ in New PETA Campaign

Gemma Collins Poses With ‘Skinned Fox’ in New PETA Campaign

London – Marking her 40th birthday and the 40th anniversary of PETA US, diva extraordinaire Gemma Collins is showing everyone that the only way is fur-free with a new PETA campaign supporting a #FurFreeBritain – an initiative calling on the government to ban the sale and importation of animal fur.

[Please credit Ruth Rose]

In an accompanying video spot highlighting PETA’s four decades of anti-fur activism, The GC has a few choice words for the prime minister himself: “Take it from an icon, Boris: no one needs fur in their wardrobe,” she says. “From disrupting fashion catwalk shows to holding endless demonstrations, PETA has helped people see all over the world just how disgusting it is to wear animals.”

Even though in the UK banned fur farming in 2000, fur is still imported into the nation to be sold from countries such as China and Poland, where animals on fur farms are typically electrocuted, gassed, or even skinned alive. Filthy and cramped conditions on such farms have also been linked to COVID-19 mutations.

To date, nearly 1 million people have signed a petition urging the UK to close its borders to the cruel fur trade.

Collins previously starred in an “I’d Rather Go Naked Than Wear Fur” ad for PETA and is part of a long list of celebrities – including Dame Judi Dench, Dame Twiggy Lawson, Ricky Gervais, Gary Lineker OBE, Brian May CBE, Sir Mark Rylance, Fearne Cotton, Joanna Lumley, and Simon Pegg – who have joined PETA and other animal protection groups in pushing for a #FurFreeBritain.

High-resolution images can be downloaded here, and the video is available here.

PETA’s motto reads, in part, that “animals are not ours to wear”, and the group opposes speciesism, the human-supremacist worldview that all other animal species are inferior to our own. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]