Icelandic ‘Meat Crisis’ Prompts Provocative Vegan Billboard


11 May 2015

PETA Ad Points Out That Vets Aren’t Required in Order to Eat Your Vegetables

Reykjavík – PETA are negotiating with local advertisers to place a thought-provoking new billboard in Reykjavík in response to Iceland’s “meat crisis”. PETA – whose ad will point out that “vegetables don’t need vets” and that there are many delicious, easily available vegan foods – are hoping that some good will come from the strike by veterinarians who are refusing to carry out health inspections at slaughterhouses and meat-processing plants.

The group aims to demonstrate that by switching to a vegan diet, people can reject the violence of the meat industry, saving animals from suffering.

“The delay in the business of killing is good news for people and animals”, says PETA Director Mimi Bekhechi. “Hopefully, it will open people’s eyes to the fact that none of the produce that’s readily available – from pulses and grains to fruits and vegetables – require veterinarians in order to be picked or ploughed and that unlike the millions of sensitive animals raised for food each year, none of these go screaming to their death before they reach supermarket shelves.”

On today’s factory farms, chickens, pigs, cows and other animals are routinely mutilated without any painkillers, and they’re confined to filthy, crowded conditions for their entire lives. At the abattoir, animals are often scalded, skinned or dismembered while they are still conscious.

To view a copy of the billboard, click here. For more information and to order a free vegan starter kit, please click here or visit