Lisa Edelstein Strips Down In New PETA Ad

For Immediate Release:
11 April 2012

Ben Williamson +44 (0)7525 411 733; [email protected]

London – Lying naked on a blanket of fresh green vegetables below the words “Eat Green to Go Green”, Lisa Edelstein stars in a brand-new pro-vegetarian print ad for PETA. While the ad’s message is to “eat your veggies to help stop cruelty to animals and save the environment one bite at a time”, the 44-year-old vegetarian star’s toned physique speaks for itself. The ad, available here, was shot by top photographer Jack Guy.

“A vegetarian diet is a really important part of what we need to do to help the environment”, explains Edelstein in an exclusive PETA US interview. “The meat industry is really toxic to the environment. The cattle industry – besides the fact that there’s a lot of cruel things happening – the manure is extremely toxic.”

The meat industry is responsible for an enormous amount of water pollution and land degradation. What’s more, a recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change, as raising animals for food is one of the largest sources of carbon dioxide and the single largest source of both methane and nitrous-oxide emissions.

Not only does going vegetarian help the environment, it can also give your health a boost, as vegetarians are less prone to heart disease, strokes, diabetes, cancer and obesity than meat-eaters are. And of course, it saves animals from extreme suffering on factory farms, in abattoirs and on the decks of fishing boats.

“I like to encourage people to be a vegetarian once a week and then maybe twice a week”, concludes Edelstein, “because that makes such an enormous impact for the whole world that it’s really valuable for everyone. So I’m just trying to push that campaign forward – with my body, apparently”.

Edelstein is part of a growing list of celebrities – including Alicia Silverstone, Chantelle Houghton, Sir Paul McCartney, Joss Stone, Joaquin Phoenix, Pamela Anderson and many more – who have teamed up with PETA to promote vegetarian eating.