London Woman Stars in Provocative PETA Campaign on ‘Britain’s Next Top Model’
For Immediate Release:
3 November 2017
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
LONDON WOMAN STARS IN PROVOCATIVE PETA CAMPAIGN ON ‘BRITAIN’S NEXT TOP MODEL’
Efi Muntoni-Clements Tackles the Cruelty of Wild-Animal Circuses in Animal Rights–Themed Episode
London – Animal rights was the theme of this week’s episode of Britain’s Next Top Model, and to support the cause, 21-year-old London local Efi Muntoni-Clements and the 10 other contestants put their skills to the test in provocative new campaigns aimed at exposing the cruelty of the fur industry, animal circuses, and bullfighting.
The image is also available here.
In collaboration with animal charity PETA, Muntoni-Clements posed as a terrified animal for an ad proclaiming, “Shacked, Beaten, and Depressed. Get Wild Animals Out of the Circus.”
Made in Chelsea star Lucy Watson, who previously worked with PETA on her own anti-fur campaign, appeared as the episode’s guest judge.
“Top models from Christy Turlington to Pamela Anderson have joined PETA and used their influence to inspire change for animals,” says PETA US Vice President Dan Mathews, who was on hand at the shoot. “When fashion industry leaders speak up, people listen, and now, the world is listening to the women of Britain’s Next Top Model speak out against abusing animals for fur, circuses, and bullfights. It’s clear that this year’s competition features not just model contestants but also models of compassion.”
Wild animals in circuses spend their lives confined to cages or trailers when they’re not being bullied into performing tricks. They commonly endure abuse and are denied the opportunity to engage in natural behaviour.
The contestants on Britain’s Next Top Model join a long list of celebrities – including Simon Cowell, Tom Hardy, Rylan Clark, Alexandra Burke, Little Mix, and many others – who’ve teamed up with PETA, whose motto reads, in part, that “animals are not ours to wear, use for entertainment, or abuse in any other way.”
For more information, please visit PETA.org.uk.