Lynx’s Men’s Products Are Now Approved by PETA US as Animal Test–Free

Lynx’s Men’s Products Are Now Approved by PETA US as Animal Test–Free

London – PETA US has welcomed a globally loved male fragrance brand to its list of animal test–free products. Lynx – known in some countries as Axe – has been added to the global Beauty Without Bunnies database, and its products will display the programme’s bunny logo, reflecting the brand’s commitment to never conducting, commissioning, paying for, or allowing tests on animals at any phase of development for ingredients or the final product anywhere in the world

“This is wonderful news for millions of compassionate consumers around the world,” says PETA Vice President Mimi Bekhechi. “PETA thanks Unilever for making a longstanding – and ultimately life-saving – commitment to banning tests on animals everywhere.”

Lynx joins more than 20 other brands from Unilever, its parent company, on the PETA US Beauty Without Bunnies database that have banned all animal tests in favour of effective, modern non-animal methods, thereby sparing animals suffering in painful and deadly experiments in which substances are applied to their eyes and shaved skin, sprayed in their faces, or forced down their throats.

Unilever is also on the PETA US list of companies , which recognises manufacturers that test on animals only when explicitly required to do so by law and that work to promote the development and acceptance of animal-free methods.

PETA – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X (formerly Twitter), TikTok, or Instagram.


Jennifer White: +44 (0) 20 7837 6327; [email protected]