Manchester Woman Stars in Provocative PETA Campaign on ‘Britain’s Next Top Model’

For Immediate Release:

3 November 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Cirrah Leah Webb Tackles the Cruelty of the Fur Industry in Animal Rights–Themed Episode

Manchester – Animal rights was the theme of this week’s episode of Britain’s Next Top Model, and to support the cause, 19-year-old Manchester local Cirrah Leah Webb and the 10 other contestants put their skills to the test in provocative new campaigns aimed at exposing the cruelty of the fur industry, animal circuses, and bullfighting.

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In collaboration with animal charity PETA, Webb posed with a realistic skinned “fox” for an ad proclaiming, “Here’s the Rest of Your Fur Coat.”

Made in Chelsea star Lucy Watson, who previously worked with PETA on her own anti-fur campaign, appeared as the episode’s guest judge.

“Top models from Christy Turlington to Pamela Anderson have joined PETA and used their influence to inspire change for animals,” says PETA US Vice President Dan Mathews, who was on hand at the shoot. “When fashion industry leaders speak up, people listen, and now, the world is listening to the women of Britain’s Next Top Model speak out against abusing animals for fur, circuses, and bullfights. It’s clear that this year’s competition features not just model contestants but also models of compassion.”

Animals on fur farms spend their entire lives confined to tiny, barren cages before being killed by poisoning, gassing, or electrocution.

The contestants on Britain’s Next Top Model join a long list of celebrities – including Simon Cowell, Tom Hardy, Rylan Clark, Alexandra Burke, Little Mix, and many others – who’ve teamed up with PETA, whose motto reads, in part, that “animals are not ours to wear, use for entertainment, or abuse in any other way.”

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