New PETA Billboard Asks the UK’s Least Vegan-Friendly City to ‘Change’

New PETA Billboard Asks the UK’s Least Vegan-Friendly City to ‘Change’

Bradford – After a recent survey ranked Bradford as the least vegan-friendly city in the UK, PETA has placed a massive ad in town encouraging locals to have a change of heart, see animals as individuals, and leave them off their plates.

“PETA wants the UK’s vegan-unfriendliest city to turn over a new leaf in 2021 and start opting for delicious vegan meals that no animal had to suffer and die for,” says PETA Senior Campaigns Manager Kate Werner. “When it comes to feeling pain, loving their families, and valuing their own lives, a pig is no different from a human being.”

In the UK meat industry, many piglets’ teeth are clipped or ground down and their tails are cut off without any painkillers. Mother pigs are confined to crates so small that they can’t even turn around and are forcibly impregnated over and over again. Each litter of piglets is torn away from them after only a few weeks and transported to fattening pens before eventually being sent to slaughter.

Each person who goes vegan saves the lives of nearly 200 animals every year and helps prevent future pandemics, as SARS, swine flu, bird flu, and COVID-19 all originated from confining and killing animals for food.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – offers a free vegan starter kit on its website, along with recipes for delicious vegan bacon and other pig-friendly fare. The group also highlights the latest vegan products to hit the market, such as ready-to-heat vegan bacon, vegan “baconaise”, and more.

The billboard is located next to 465 Rooley Lane, BD4 7SE.

High-resolution images are available here. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]