PETA Activists Arrested Over Exotic Skins Protest At LVMH Annual Meeting

PETA Activists Arrested Over Exotic Skins Protest At LVMH Annual Meeting

Paris – Today, PETA supporters were arrested after the LVMH annual meeting for slamming the company – which owns Louis Vuitton, Dior, and Fendi – over its support of extreme cruelty by selling merchandise made from the skin of tormented animals. Holding signs reading “LVMH: Ban Exotic Skins”, the animal defenders loudly chanted, “Stop killing wildlife!” and “Shame on LVMH!” before being taken away by police.

Video footage of the disruption is available here.

“Every crocodile handbag or pair of snakeskin shoes represents the tremendous suffering of a vulnerable animal who felt fear and pain and did not want to die,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA is calling on LVMH to cut cruelty from its collections and end its shameful sale of exotic skins.”

A PETA Asia investigation into slaughterhouses in Indonesia that supply LVMH shows snakes being inflated with water, bashed with hammers, and cut with razors while they were likely still conscious. PETA entities have also documented how in the fashion industry, workers hack at crocodiles’ necks and shove metal rods down their spines, chop off conscious lizards’ heads with machetes, and electrically stun ostriches before slitting their throats in full view of their terrified flock mates.

PETA notes that many other major designers, such as Mulberry, Victoria Beckham, Chanel, Burberry, Diane von Furstenberg, and Vivienne Westwood, have banned the use of the skin of reptiles or other wildlife.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X, TikTok, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]