PETA Launches Poster Design Competition

For Immediate Release:

27 April 2020


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Contest Calls On Compassionate Designers to Create Group’s Next Vegan Ad Campaign

London – Amid the coronavirus pandemic, PETA – which notes that the virus originated in a meat market – has launched an inaugural contest to find the best design for a new campaign poster that depicts the dangers of exploiting animals. Entry is now open, and aspiring designers are encouraged to submit their creations via PETA’s website. 

Each design should urge people to “Go Vegan” and could depict issues such as the fact that animal agriculture is driving climate change, loss of biodiversity, pollution, species extinction, and other environmental destruction and that filthy meat markets, factory farms, and abattoirs are breeding grounds for deadly pathogens – from antibiotic-resistant bacteria to the viruses behind outbreaks of killer diseases like COVID-19.

“No matter how you look at it, humans’ obsession with eating animals is a threat to our very existence,” says PETA Director Elisa Allen. “This competition offers compassionate designers a chance to help ensure that the threat of pandemics like COVID-19 is relegated to the past in order to protect our planet and all of its inhabitants.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that, in addition to carrying a high risk of contamination from pathogens including E coli, campylobacter, and salmonella, meat contains no fibre and is packed with artery-clogging saturated fat and cholesterol. Each person who goes vegan reduces their own risk of suffering from heart disease, obesity, cancer, strokes, and numerous other health concerns – and spares nearly 200 animals every year daily misery and a terrifying death. In today’s meat, egg, dairy, and fishing industries, piglets’ tails are clipped without painkillers, chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves, and fish are cut open while they’re still alive.

In addition to having their design featured in PETA’s next ad campaign, the winner will receive a six-month subscription to the Lifestyle Box from TheVeganKind.

Entries must be submitted before 9 am on 20 May 2020. For more information and to enter the contest, please click here or visit