PETA Rewards Companies And Individuals For Compassion

For Immediate Release:
12 May 2008

Sam Glover 020 7357 9229, ext 229; [email protected]

London – In recognition of their outstanding efforts to promote respect and compassion for animals through food, personal-care products, business policies and other means, nearly 20 companies, councillors and individuals have been honoured by People for the Ethical Treatment of Animals Europe (PETA). They have all been presented with a glossy certificate and are featured on PETA’s website The group’s annual Proggy Awards (“Proggy” stands for “progress”) recognise animal-friendly achievements in commerce and culture.

The following are just a few of the businesses that have proved that what’s good for animals is also good for the bottom line.

Most Animal-Friendly Fashion: New Look
Any girl who loves her high-street fashion knows that New Look stores are proud fur-free zones and great places to pick up non-leather shoes for a fair price.

Courage in Commerce: Animal Friends Insurance
Buying insurance need never seem a daunting, “fat-cat” prospect again, thanks to Animal Friends Insurance. The company donates 100 per cent of its net profits to animal charities around the world and gives generous discounts to vegetarians.

Best Vegan Convenience Food: Sainsbury’s
Sainsbury’s labelling system clearly indicates on the front of packages whether a product is vegan, which makes it easy to grab a quick snack on the go. The major supermarket chain’s “chicken” and mushroom noodles pots allow vegetarians to enjoy the taste of a traditional convenience food without hurting animals in the process.

Best Cruelty-Free Cosmetics: B Never Too Busy to Be Beautiful
Sister company to Lush, B Never Too Busy to Be Beautiful is making waves in the cosmetics industry with its bohemian packaging and high-quality beauty products. Stepping inside one of its store is like entering a luxurious boudoir, and applying the company’s mostly vegan, cruelty-free make-up is a real treat.

“Consumers are demanding products that don’t cost animals their lives, and Proggy winners all work to satisfy this demand”, says PETA’s Alexia Weeks. “These companies are leading the way by proving that compassion and commerce can be a winning combination.”

For more information and to see the entire list of Proggy Award winners, please visit