PETA Seeks to Replace Fur on Queen’s Ceremonial Robes

For Immediate Release:

8 November 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Group Offers Animal-Friendly Alternative Supplied by World’s Foremost High-Quality Faux-Fur Company, ECOPEL

London – Following reports that the Queen won’t be procuring any new fur items, PETA founder and Managing Director Ingrid Newkirk has written a letter to Her Majesty with a request: grant ECOPEL – the world’s leading luxury faux-furrier – the opportunity to assist Ede & Ravenscroft in replacing the fur trim on her ceremonial robes.

ECOPEL’s world-renowned experts are in the vanguard of sustainable fabric-making, developing vegetable-based and recycled synthetic fibres for British designers, including Stella McCartney  – and the company’s fabrics are nearly indistinguishable from real animal fur.

ECOPEL and Stella McCartney were recently honoured with a PETA Fashion Award for their collaboration on KOBA, a bio-based faux-fur fabric.

In the letter, Newkirk notes, “We can’t bring back the animals who perished for the fur on these robes, but this wonderful gesture would demonstrate that modern Britain is at the forefront of innovation while, at the same time, continuing to respect tradition. It would also mean that these iconic robes endure in a way that reflects the values of the vast majority of Britons, who reject real fur.”

“Our faux fur is already celebrated by fashion royalty, but we want to prove that it’s also fit for a queen,” says ECOPEL Director Christopher Sarfati. “It would be an honour to provide custom-made replacements for Her Majesty’s ceremonial robes – and any other fur items – to show that tradition and compassion can go hand in hand.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that over 100 million animals are killed each year for their pelts. On fur farms, animals are confined to cramped wire cages, denied the opportunity to do anything that’s natural or important to them, and killed by electrocution, neck-breaking, or drowning. Animals are also caught in the wild in steel-jaw traps and left to languish – sometimes for days – before succumbing to dehydration, starvation, disease, or attacks by predators or being bludgeoned to death by returning trappers.

The letter is also available here. For more information, please visit