PETA’s Vegan Tuna Delivery Set to Make Waves in Plymouth

PETA’s Vegan Tuna Delivery Set to Make Waves in Plymouth

Plymouth – Today, In honour of World Oceans Day – and because Plymouth is home to the largest fish market in the UK outside of London – PETA has sent a special delivery of Good Catch Plant-Based Tuna and a vegan starter kit to every house on Ocean Street to encourage people to embrace delicious fish-free meals.

PETA is ramping up its efforts following the release of the Netflix documentary Seaspiracy, which examines the global fishing industry, challenges the notion of “sustainable” fishing, and explains how humans’ actions cause widespread environmental destruction.

“Just like us, fish can feel pain and fear, have unique personalities, and value their lives,” says PETA Senior Corporate Liaison Dr Carys Bennett. “PETA is teaming up with Good Catch to show how easy it is to enjoy the taste of the sea without killing. We’ve all heard of dolphin-safe tuna – well, this is tuna-safe tuna, and it’s the future of seafood.”

“Our mission is to make plant-based seafood that’s good for the sea and all the animals who call it home,” said Chad Sarno, co-founder of Good Catch, “So we are delighted to be involved in this project for World Ocean Day with PETA. We are continuously investing in innovation and product development so that people can enjoy the taste, texture, and nutrition of seafood without harming animals or ingesting micro-plastic or toxins.”

More fish are killed for flesh each year than all other animals combined. Fish are now known to feel pain as acutely as mammals do, to have long-term memories, and to sing underwater, but in the fishing industry, they’re impaled, crushed, suffocated, or cut open and gutted, all while conscious. Tuna are beautiful, powerful animals who travel through the ocean to find food, have warm blood, can live for 40 years, and are one of the fastest species on the planet. Just like us, they feel pain, have distinct personalities, and want to live.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – notes that, in addition to Good Catch Plant-Based Tuna, many other vegan fish options are readily available in UK supermarkets, including fishless fingers, vegan scampi, and plant-based fish cakes.

Good Catch is a chef-driven innovative food company that makes delicious plant-based proteins including vegan tuna. Using a unique blend of six pulses, Good Catch tuna is full of rich flavours and textures. It’s available in three different flavours, Oil & Herbs, Mediterranean, and Naked in Water, and allows people to enjoy great seafood without risking the oceans or the beautiful creatures who call them home. Good Catch is good for you and for the planet.

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Jennifer White +44 (0) 20 7837 6327; [email protected]

[email protected]