Photos: PETA Protests Against Urban Outfitters Brands Over Animal Abuse

Photos: PETA Protests Against Urban Outfitters Brands Over Animal Abuse

Alpaca, Wool, Leather, Cashmere, Mohair, Down, and Silk

Belong to Their Original Owners

London – PETA and its affiliates launched an international campaign today against Urban Outfitters, Inc, and its subsidiaries – which include Urban Outfitters, Anthropologie, and Free People – by protesting outside Urban Outfitters’ flagship London store to demand that the group drop alpaca, wool, leather, cashmere, mohair, down, and silk, each a product of extreme violence, cruelty, and fear. Protesters and “animals” – including a sheep, a cow, a goat, and an alpaca – played audio of animals being abused for their skins and held graphic signs showing the terrified faces of exploited animals  or reading, “Urban Outfitters: Animals Are Not Clothing.”


Photos from the action are available hereherehere, and here.

In April, PETA US became a company shareholder in order to push it to adopt additional animal-friendly policies.

“Urban Outfitters brands want to reach progressive young people with their designs – but selling the skin, hair, and feathers of tormented animals will get them nowhere,” says PETA Director Elisa Allen. “Any material that’s taken from an animal is a product of fear, and PETA is calling on Urban Outfitters to be true to its commitment to sustainability and ethical standards by selling only animal-friendly vegan fabrics, which it already stocks.”

PETA and its affiliates have released dozens of videos revealing that during shearing, workers hit, kick, and mutilate sheep for their wool and alpacas for their fleece; leave goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows to make leather; yank out geese‘s feathers by the fistful for down; and boil silkworms alive to produce silk.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, the human-supremacist worldview that animals are nothing more than commodities. For more information, please visit

Sascha Camilli +44 (0) 20 7923 6244; [email protected]