Sexy ‘Little Bo Peep’ Protests Cruelty To Sheep At Australian Embassy

PETA’s Aussie Beauty Marks Australia Day by Appealing to Londoners to Boycott Australian Wool Until Lamb Mutilation and Live Sheep Exports End

For Immediate Release:
25 January 2005

Jodi Ruckley 020 7357 9229, ext. 234
Andrew Butler 020 7357 9229, ext. 230

London – Waving a sign that reads, “Australia: Stop Mutilating My Lambs”, People for the Ethical Treatment of Animals’ (PETA) Little Bo Peep – played by Australian national Jodi Ruckley decked out in high heels, a miniskirt and crook – will lead a protest outside the Australian Embassy on Wednesday as part of an international campaign against the Australian wool industry. The demonstrators will hand out leaflets encouraging consumers to boycott Australian wool until a gruesome procedure called “mulesing” (live flaying) and live sheep exports are banned:

Date:   Wednesday, 26 January
Time:   12 noon-1 p.m.
Place:  Australian High Commission, Australia House, corner of the Strand and Aldwych 

“Mulesing” is a painful mutilation in which Australian farmers use gardening shears to cut flesh from lambs’ backsides – without painkillers – in a crude attempt to reduce maggot infestation, even though humane control methods exist. When their wool is no longer needed, millions of sheep are shipped to the Middle East through all weather extremes, mired in their own waste aboard open-deck ships. Many sick and injured sheep are thrown overboard to the sharks or ground up alive in mincing machines. When they reach the Middle East, the survivors have their throats cut while they are fully conscious.

After a year of failed negotiations with the Australian government to eliminate these atrocities, PETA declared an international boycott of Australian wool last October and has already won the positive response of prestigious retailers George, New Look and Abercrombie & Fitch. PETA is currently targeting Benetton, which has failed to take similar action.

“Australia’s war on sheep is a national disgrace”, says Australian Jodi Ruckley. “Britons can help stop the abuse by sending a clear message that they won’t buy articles made from Australian wool until the mutilation of lambs and the live export of sheep are stopped.” 

Broadcast-quality video footage of mulesing and live export will be available on site. For more information, please visit