GREAT NEWS: Aussie Joins PETA US Cruelty-Free Brand List

Posted by on November 20, 2019 | Permalink

The PETA US Beauty Without Bunnies programme has welcomed Procter & Gamble’s Aussie hair-care brand to its list of companies and brands that have permanently banned all tests on animals worldwide. Around the globe, all Aussie hair-care products are now certified cruelty-free!

“Cruelty-free beauty is an important value for Aussie, both for our employees and for Aussie-lovers around the world,” stated Procter & Gamble Global Beauty & Grooming Chief Communications Officer Kelly Vanasse.

Be on the lookout for the cruelty-free bunny logo on Aussie’s iconic bottles in the very near future.

Working alongside PETA US scientists, Aussie took careful steps to ensure that its products are never tested on animals in China – a country notorious for its animal testing requirements for cosmetics. There, Aussie sells only domestically manufactured non–special use products, which are not required to be tested on animals.

Procter & Gamble has worked with PETA US for many years to help end animal testing in the beauty industry around the world, leading to notable progress in countries such as China. The company is also collaborating with PETA US scientists to replace the use of animals in deadly toxicity testing. They will continue to work together to get animal testing banned globally.

Earlier this year, another iconic Procter & Gamble brand, Herbal Essences, was added to the Beauty Without Bunnies database.

It’s up to us as consumers to help save animals from torment and deadly product testing. More than ever, shoppers want products that do no harm. We hope other companies will take note of Aussie’s compassionate choice to spare animals suffering in cruel, horrifying tests and go cruelty-free.

Use the Beauty Without Bunnies List to Find Cruelty-Free Personal-Care Products

By purchasing only cruelty-free products from the more than 4,300 companies listed in this searchable database, you’ll help spare sensitive rabbits, guinea pigs, mice, rats, and other animals a lifetime of suffering in excruciating tests.