Sia Encourages Desexing Of Dogs And Cats In Spirited New PETA Ad
Martin Mallon; +44 (0)207 357 9229 ext 224 [email protected]
London – Just in time for the release of her fifth studio album, We Are Born, Australian songbird Sia Furler has teamed up with People for the Ethical Treatment of Animals (PETA) for a feisty new ad urging animal lovers to make sure that dogs and cats aren’t born only to end up homeless. The ad features Furler and her puppy, Pantera, playfully showing their teeth alongside the words “Take a Bite Out of Animal Overpopulation: Desex Your Dog”.
The ad is part of PETA’s Animal Birth Control campaign. Not only does desexing prevent dogs from having “oops” litters, it also reduces their risk of developing cancer. In six years, one unfixed dog and her offspring can produce 60,000 puppies. Every year, countless dogs and cats are dumped at severely crowded animal shelters, where many of them must be euthanised. The less fortunate ones never even make it to a safe haven – they are left to fend for themselves on the streets, where they often suffer from cruelty, starvation, diseases or injuries.
“When it comes to fighting the cat and dog overpopulation crisis, a stitch in time truly does save nine – or over 9,000 – unwanted births”, says PETAs director of special projects, Poorva Joshipura. “No one should bring more animals into the world when countless cats and dogs are literally dying for a good home.”
PETA advises prospective guardians to adopt cats and dogs from animal shelters – never to buy them from pet shops or breeders – and to spay or neuter animal companions as soon as they are old enough.
Furler – who is a vegetarian – won Best Music DVD at the 2009 ARIA Awards, and her album Some People Have Real Problems was nominated for Best Breakthrough Artist Album. Her song My Love is featured on the soundtrack to the forthcoming blockbuster movie, The Twilight Saga: Eclipse. Sia has two rescued canine companions who accompany her on tour, and she even arranges her travel schedule around their walks.
A copy of the ad is attached. For more information on PETA, please visit PETA.org.uk.