Tesco Free From Blackcurrant Cheesecakes Nab PETA Vegan Food Award

For Immediate Release:

26 September 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Hertfordshire Company Honoured for Meeting the Surging Demand for Plant-Based Fare

Hertfordshire – As the number of British vegans has increased by 360 per cent in the last 10 years, the market for meals, snacks, and beverages free of meat, eggs, and dairy “products” is stronger than ever – and PETA is recognising some of the most exciting new plant-based offerings with its fifth annual Vegan Food Awards.

Nabbing the award for Best Vegan Dessert is UK-wide supermarket Tesco for its Free From Blackcurrant Cheesecakes. These mini cheesecakes have a gluten-free biscuit base, a set coconut layer, and a topping of blackcurrant compote. Coming in at under £2, the bargain treats are part of Tesco’s wide selection of free-from desserts.

The image is also available here.

“The demand for delicious, cruelty-free fare is higher than ever, and forward-thinking businesses are responding with everything from animal-free meatballs to egg-free mayo,” says PETA’s Dawn Carr. “PETA’s Vegan Food Awards honour this year’s most progressive new products, including Tesco’s rich and creamy Blackcurrant Cheesecakes.”

A Tesco spokesperson said, “We are very proud to have won the Best Vegan Dessert award for our Free From Blackcurrant Cheesecake. We are committed to serving all our shoppers a little better every day and work hard to offer a wide range of high-quality Free From products.”

In addition to sparing animals daily suffering and a terrifying death in today’s meat, egg, and dairy industries, vegan meals are “greener”, as the United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change. Vegans are also less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.

Interest in vegan living is at an all-time high. Google Trends reports that searches for the word “vegan” are now more than twice as prevalent as those for “vegetarian”, and an Opinium poll commissioned by PETA found that 76 per cent of British 18- to 34-year-olds are interested in trying more vegan foods. Orders for PETA’s free vegan starter kit have surged in the past few years – from approximately 28,000 in 2014 to 35,000 in 2015 and 70,000 in 2016.

A copy of the PETA Vegan Food Awards logo is available here . To read about all the winners, please visit PETA.org.uk.