Fox’s Cookie Minis Nab PETA Vegan Food Award
For Immediate Release:
26 September 2017
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
FOX’S COOKIE MINIS NAB PETA VEGAN FOOD AWARD
West Yorkshire Company Honoured for Meeting the Surging Demand for Plant-Based Fare
Batley, West Yorkshire – As the number of British vegans has increased by 360 per cent in the last 10 years, the market for meals, snacks, and beverages free of meat, eggs, and dairy “products” is stronger than ever – and PETA is recognising some of the most exciting new plant-based offerings with its fifth annual Vegan Food Awards.
The demand for delicious, cruelty-free fare is higher than ever, and forward-thinking businesses are responding with everything from meat-free meatballs to egg-free mayo. Nabbing the award for Best Vegan Biscuits is Batley-based Fox’s Biscuits.
The image is also available here.
“We love an ‘accidentally vegan’ find,” says PETA’s Dawn Carr. “Fox’s Cookie Minis are widely available at supermarkets and corner shops, so you’re never far from a vegan chocolate-chip cookie fix.”
The company says, “Fox’s Biscuits have been baking delicious biscuits for over 160 years. It’s great to hear our most indulgent mini cookie is enjoyed by vegans.”
In addition to sparing animals daily suffering and a terrifying death in today’s meat, egg, and dairy industries, vegan meals are “greener”, as the United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change. Vegans are also less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.
Interest in vegan living is at an all-time high. Google Trends reports that searches for the word “vegan” are now more than twice as prevalent as those for “vegetarian”, and an Opinium poll commissioned by PETA found that 76 per cent of British 18- to 34-year-olds are interested in trying more vegan foods. Orders for PETA’s free vegan starter kit have surged in the past few years – from approximately 28,000 in 2014 to 35,000 in 2015 and 70,000 in 2016.