Urban Outfitters to Face Pressure From PETA US at Annual Meeting

Urban Outfitters to Face Pressure From PETA US at Annual Meeting

London – “When will URBN honour the values of its consumers by ending the sale of animal-derived materials?” That’s the question a representative of PETA US, a shareholder, will ask URBN – the parent company of Urban Outfitters, Free People, and Anthropologie – at its virtual annual meeting today.

Later today, PETA US supporters wearing cow, goat, alpaca, and sheep masks will shoot blood-red smoke into the sky outside the Urban Outfitters store near the University of Pennsylvania to blast it for selling products that are designed to appeal to open-minded and progressive young people but are contrary to URBN’s stated goals of being sustainable and ethical.

“Urban Outfitters could reap the benefits of being a truly eco-friendly, forward-thinking retailer – simply by ending the sales of animal skins,” says PETA Director Elisa Allen. “The vegan fashion revolution has arrived, and we urge the company to shift away from cruelly produced materials – or risk being left behind.”

PETA and its affiliates have released dozens of videos revealing that workers hit, kick, and mutilate gentle sheep for their wool; leave sensitive goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; yank out the feathers of ducks and geese by the fistful for down; and boil silkworms alive to produce silk.

The question PETA US asked at the annual meeting is available here.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]