Mimi Bekhechi

Mimi Bekhechi is Senior Vice President of PETA UK, Europe and Australia, where she leads high‑impact national and international campaigns to challenge animal exploitation and advance systemic change for animals. She has taken PETA’s message around the world, including being caged outside the European Parliament in Brussels to protest factory farming, a high‑profile campaign in Dubai against SeaWorld’s planned marine park – after which developers confirmed the park would open without orcas – and participating in actions from Mumbai to Manila. Since joining PETA in 2008, she has spearheaded groundbreaking initiatives, including launching the PETA Approved Vegan logo, now used by over 1,000 companies, and helped secure major victories for animals, from corporate policies against selling fur, angora, and wild-animal skins, to country bans on wild animals in circuses and fur farming.

Find Mimi on LinkedIn.