2014: The Year of the Vegan?

Posted by 3 years ago | Permalink | Comments (5)

Delicious Vegan Mexican Food

We’re just days into the new year, and we can tell already that it’s going to be an exciting one both for animals and the people who care about them! The trend towards vegan diets has been on the rise for years, but it looks like we could be at a real turning point for compassionate eating, with a sea of change in people’s attitudes towards their food and where it comes from as well as increasing awareness of how eating meat damages both the environment and our health.

Here at PETA, we’ve seen ever-increasing numbers of people requesting free vegan resources and signing our vegan pledge. And more people in the UK are Googling information about veganism and vegan recipes than ever before. At the same time, pretty much every high-street restaurant these days will now cater to compassionate tastes, and even Beyoncé has learned how to make vegan cupcakes! Famous people all over the place are coming out of the closet as plant-eaters, from Russell Brand to Al Gore.


Media outlets are waking up to the trend, too! The past few weeks have seen vegan living covered by major UK newspapers, including The Guardian, The Independent, The Sunday Times and The Telegraph. Beyoncé and Jay Z’s vegan experiment shone a spotlight on high-end plant-based cuisine, and we also learned this week about the astonishing Australian vegan couple in their sixties, who made headlines by completing a marathon every day for the past year!

Even non-vegan chefs are recognising the harmful effects of meat consumption. As Raymond Blanc puts it,  “There’s no doubt about it. It’s abnormal we eat [meat] six or seven times a week, our organism is not made that way”. Of course, for compassionate people, a vegan diet is a lifestyle choice that reflects fundamental principles about kindness and respect for life – but it’s also a great way to stay healthy, fit and well fed.

If you’re just getting started with vegan eating, you can always ask us for help and advice, either on Twitter or by commenting here. And for those who have yet to try out a plant-based diet, our 30-day vegan pledge is a great way to start.


  • jeras lee commented on January 9, 2014 at 12:14 pm

    It’s all very well Beyonce learning to make a Vegan cupcakes. She defeats the point and makes a mockery of this as she wears fur.
    I really think you should be aiming for celebrities with slightly more depth and intelligence and this silly excuse for a human being who along with her gormless husband is only doing this as a ‘fad..

  • Lauren commented on January 9, 2014 at 1:51 pm

    Regardless of whether or not Beyonce and Jay Z’s vegan 22 days was a fad or not it gave the vegan movement a ridiculous amount of coverage in a range of publications and reached people it wouldn’t have normally. Okay the fur coat wearing might not have been the greatest idea however all newly turned vegans know how difficult it is to make the switch, not only in their diets but their wardrobe and cosmetic choices too.

  • Rebecca Johannson commented on January 9, 2014 at 2:20 pm

    @jeras lee;
    Every small step in the right direction is a victory.

    It’s impossible to get the vast majority of humanity to change all of their bad habits overnight.
    Being negative towards people who are trying to do better is a recipe for failure.

    Veganism is growing faster than ever, more and more people are opening up to healthy, plant-based meals and meat consumption is declining for the first time ever in the Western world as people become more health-conscious.
    This is something to celebrate

  • John Carmody commented on January 9, 2014 at 9:57 pm

    Whilst we are aware of Beyonce going into the vegan restaurant wearing a fur coat, our movement needs to be absolutely thankful for the immense amount of press coverage the couple brought down on top of the subject of veganism prompting countless people to investigate even what it is as many still don’t know. Also with regard to Beyonce wearing the fur coat, this also got a huge amount of headlines and, again, gave us a chance to talk about the cruelty behind a fur coat. So all in all they gave the animals a huge starting point. I for one are grateful. And yes will live in hope they take up the diet full time and will move from the table onto their backs, shoes and trousers in terms of animal-free clothing too. Wishful thinking?

  • Mike Bird commented on January 9, 2014 at 11:11 pm

    A veggie for decades, I finally took the plunge with Animal Aid’s Big Vegan Challenge, and three months on I haven’t looked back. Veganism must spread, so welcome enduring help from decent celebs and take what you can from dippy celebs – just close your eyes, hold your breath and count to 10!

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