Alicia Silverstone Would Rather Go Naked Than Wear Wool

Posted by 2 weeks ago | Permalink | Comments (4)

Alicia Silverstone is well known for her compassion, whether she’s promoting a healthy vegan lifestyle or exposing cruelty to animals with PETA, and now she’s taking on the cruel wool industry.

In this bold new ad, Alicia bares all to show that wool belongs on sheep, not humans, and to open people’s eyes to cruelty they may not have considered before. As she says, “Wool, in general, has not been thought about by many, many people. It’s just not something that’s really brought to their attention”.

PETAAliciaSilverstoneWOOLBrian Bowen Smith

From birth, sheep in the wool industry face pain and abuse. The world’s top wool exporting countries like Australia allow shockingly painful procedures, such as mulesing, to be carried out on lambs. For instance, the tail of the animal is cut off without pain relief in an ineffective attempt to prevent flystrike.

Workers who shear sheep are often paid by volume rather than by the hour, so they work as quickly as possible with little consideration for the animals. Sheep are tossed around, roughly shorn, injured with sharp tools, and even punched and kicked by stressed workers. They are routinely denied veterinary care for wounds or injuries, and some even die from the shock of the experience.

As Alicia notes, once their wool production drops, sheep are likely to be sold for meat and can even face the horror of live-export to the abattoir: “When the sheep are no longer useful, they’re killed. So there is no happy place that they get to go for being a wool sheep”.

Animals born into the wool industry experience a whole lifetime of suffering, just so that humans can wear wooly jumpers, hats, and scarves. Next time you’re out shopping, look for one of the many cosy synthetic alternatives and leave wool clothing on the shelf.


  • JIM STOLZ commented on November 30, 2016 at 5:21 pm


  • Cat Denne commented on December 1, 2016 at 10:18 pm

    You have taken it one step to far. I agree that nothing should die for us to use as fashion or for us to eat. If you leave a sheep without being shorn it will become matted and full of infection. Its 60 seconds of being uncomfortable to be put back in the field compared to a slow and painful death by infection. After this advert I believe you are more about making a stir rather than the welfare of animals. I’m disappointed in you.

  • Sarah commented on December 2, 2016 at 5:02 pm

    END THIS CRUELTY NOW. There is absolutely no need for it. Just bloody feed, greed, greed. I do hope karma exists

  • Sarah commented on December 2, 2016 at 5:03 pm

    Disgusting. How can people be so cruel. I mean come on it’s 2016 people don’t need to be doing this type of thing. It’s all just for greed

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