And the Award for Cruellest Retailer Goes to …

Posted by 2 years ago | Permalink | Comments (16)

… a company that profits from the torture of animals – Fortnum & Mason. As it gears up for its hoity-toity Food & Drink Awards ceremony tomorrow, we felt duty-bound to tell the world about the store’s nasty side by presenting an award of our own. So today, we bestowed on Fortnum & Mason the not-so-proud title of UK’s Cruellest Retailer because of its continued sale of foie gras.

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Glamorous PETA volunteers put on their glad rags and rolled out a red carpet outside Fortnum & Mason’s Piccadilly store in order to present the medal of dishonour. Although for some reason, the company’s CEO, Ewan Venters, declined to attend the ceremony, plenty of curious passersby stopped to find out what was going on – and were dismayed to learn the vile secret of animal abuse that lurks behind Fortnum’s fancy exterior.

Fortnum's gets PETA's Cruellest Retailer Award

When it comes to cruelty, Fortnum & Mason really does stand out. Harvey Nichols, Selfridges, Ocado and many other businesses have shown that they have a conscience by banishing foie gras from their shelves. Because foie gras is made by repeatedly shoving a metal pipe down the throats of ducks and geese and feeding them until they become severely ill, it can never be humane.

Fortnum & Mason’s Food & Drink Awards are purportedly all about “the proud heritage of British food”. But if the company really were committed to celebrating the best of British, it wouldn’t still sell foie gras. There is no such thing as British foie gras, after all: it’s illegal to produce the repugnant foodstuff in this country because of its cruelty.

As long as Fortnum & Mason profits from imported torture, it has no right to talk about our proud British heritage. Anyone with an ounce of compassion would not be able to maintain a stiff upper lip while watching the trauma that geese go through on foie gras farms. We know – we’ve seen it. Our undercover investigation of Fortnum & Mason’s suppliers shows panting, terrified birds who are roughly grabbed by their necks as the force-feeding tube is shoved down their throats and huge amounts of grain are pumped into their stomachs. This happens to them several times, every single day, until they’re killed, painfully, at the abattoir.

That’s why Fortnum & Mason deserves this ignominious award, and that’s why animals are counting on you to write to the store asking it to end this cruelty, now.

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Comments

  • Arlene Sweeney commented on May 13, 2013 at 3:47 pm

    I was appalled and dismayed to learn of Fortnum @ Mason’s participation in the disgusting cruelty that is Foie Gras. You claim to be “the proud heritage of British food” yet there is nothing to be proud of when you sell the product of torture and cruelty. This is a shameful act, you are a shameful business and are shameful people. If you want to take pride in anything, take pride in ditching this barbaric product from your business. Don’t let your business remain that disgrace alot of people will feel when they hear the name Fortnum & Mason.

  • lisa sinclair commented on May 13, 2013 at 9:12 pm

    For goodness sake guys stop profiting from torturing animals….. its sick

  • Sara Hughes commented on May 14, 2013 at 7:25 am

    It’s 2013 there really is no need for humans to be abusing animals! Surely we have learnt something, although fortnum and mason appear not to have!

  • Linda Barnett commented on May 31, 2013 at 5:24 pm

    Shame on Fortnum & Mason for selling foie gras. In doing so, this so called “prestigious” shop is supporting appalling tortuous cruelty to ducks and geese. If Fortnum & Mason wish to hold their heads up high ever again, they had better stop selling this foodstuff without delay. I am appalled and shocked that Fortnum & Mason stock and sell this repugnant foodstuff. Doesn’t this store have a conscience?

  • NOHA HAMZE commented on June 10, 2013 at 11:49 am

    Shame on Fortnum & Mason for selling foie gras. In doing so, this so called “prestigious” shop is supporting appalling tortuous cruelty to ducks and geese. If Fortnum & Mason wish to hold their heads up high ever again, they had better stop selling this foodstuff without delay. I am appalled and shocked that Fortnum & Mason stock and sell this repugnant foodstuff. Doesn’t this store have a conscience?

    It’s 2013 there really is no need for humans to be abusing animals! Surely we have learnt something, although fortnum and mason appear not to have!

    I was appalled and dismayed to learn of Fortnum @ Mason’s participation in the disgusting cruelty that is Foie Gras. You claim to be “the proud heritage of British food” yet there is nothing to be proud of when you sell the product of torture and cruelty. This is a shameful act, you are a shameful business and are shameful people. If you want to take pride in anything, take pride in ditching this barbaric product from your business. Don’t let your business remain that disgrace alot of people will feel when they hear the name Fortnum & Mason.

  • Jackie commented on June 10, 2013 at 12:19 pm

    Fortune & Mason, please do the right thing and stop advocating cruelty to animals. Your company ethos is “the proud heritage of British food”. This is not a British product and it supports a cruel trade that is banned in Britain.

    • Jackie commented on June 10, 2013 at 12:23 pm

      Fortnum & Mason (my iPad spell check changed the word to Fortune).

    • A foie lover commented on July 21, 2013 at 3:18 am

      So you sent this on your iPad ? Are you aware of the human rights abuses commited by apple factory owners ? How stupid must you be to denounce a centuries old tradition on a device created by slave labour, which by the way was illegal in England many years before the force feeding of ducks and very occasionally the force feeding of geese.All of you are complete hypocrites. I read people call foie gras a repugnant food. Please go out and buy some, try it and you will change your ignorant minds.

  • Nan Newall commented on June 10, 2013 at 1:50 pm

    Fortrum and Mason claim to be upholding the proud heritage of British food in Foie Gras. This cruelty is not a reflection of British heritage. Britain’s true heritage lies in its continuing battle to end animal abuse. It is one of the leaders of the world when it comes to animal rights and welfare. Companies like Fortrum and Mason are a disgrace to Britain. I hope the citizens of Britain boycott companies like Fortrum and Mason, reflecting their true culture and heritage.

  • chander kumar soni commented on June 10, 2013 at 4:27 pm

    what can i say.??

  • Susanne DEVENISH commented on June 10, 2013 at 6:08 pm

    FORTNUM & MASON, you have to stop.
    Have you seen the video?
    Thousands can’t be wrong & all are people who will boycott your business.
    Fatter geese = Fatter coffers, but at what cost to those pitiful animals?
    How much money is enough?
    -YOU HAVE TO STOP!-

  • valda purvis commented on June 12, 2013 at 6:20 am

    Why do animal -organisations -laws -stop at the farm gate ?that’s where the the real cruelty starts -don’t shop at this store -they won’t like losing customers.

  • Becca commented on June 18, 2013 at 11:10 pm

    It’s pretty appalling that in the twenty-first century, mindless, unnecessary brutality is forced upon defenceless animals to fill the companies’ wallets. This has clearly got to stop.

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