Jane Birkin Demands That Luxury Hermès Birkin Handbags Be Renamed!

Posted by 1 year ago | Permalink | Comments (60)

Model and singer Jane Birkin, the inspiration behind Hermès’ Birkin bag, has just publically asked that the “luxury” bag be renamed after receiving our exposé into the farming and slaughter of crocodiles and alligators for the company, which revealed that live reptiles are sawn open, among other horrors.

Jane Birkin asks for her name to be removed from Hermes Croc Bag due to crueltyJane_Birkin07 | Roland Godefroy | CC BY 3.0

In a statement released to AFP, Birkin says:

Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name …, I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag.

Birkin bags once marked people as celebrities – or at least members of the super-rich – but soon, no one will want to be caught dead carrying one. On behalf of all kind souls in the world, we thank Ms Birkin for ending her association with Hermès, and we call on Hermès to do the right thing and stop plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins.

Please join us by sending a message to the brand today:


  • ankan commented on July 28, 2015 at 9:36 pm

    i like what you guys do for all these animals world wide
    but i am srry i can’t. every time i see peta i just think of peeta in the hunger games:)

    • Berna commented on July 29, 2015 at 3:15 pm

      PETA has been around longer than peta in the hunger games…..

    • maxine commented on July 29, 2015 at 6:37 pm

      i think you need to re-evaluate your morals and priorities…to compare Peta to a movie is ignorance..sign or do not bother posting comments that only simple minded people would do

    • deborah commented on August 1, 2015 at 2:17 pm

      I can tell by the smiley face you ended your post with that you’re about 20. wake up, get away from your computer and THINK!

    • Peter commented on August 1, 2015 at 5:31 pm

      Don’t flaunt your ignorance or lack of humanity with a bad joke. Creepy response!

    • lisa commented on August 2, 2015 at 2:44 am

      After you mature, it will make sense.

    • Phil commented on August 2, 2015 at 1:32 pm

      Seriously? This is what you have to say? Examine your values and join this conversation when you have something meaningful to contribute.

    • lavielamort commented on August 6, 2015 at 3:43 pm

      It took the Lady quite some time to open her eyes and take a distance from the “Killer-bag” ad hoc!!!! But at least she did and she is doing the only thing to do! Who wnats to be an Icon for atrocity? When there is murder behind the mondane, than luxury turns into misery! Those terrifying acts are obsolete and need to become a fossil of fashion – QUICK! NOW!

    • gwen commented on August 7, 2015 at 11:15 am

      Merci Jane, tu as autant de coeur que de beauté..

  • Jocelyne Rabier commented on July 28, 2015 at 10:26 pm

    Horreur! Terrible! Pain! Cry

  • Amalia Savelli commented on July 29, 2015 at 2:19 am

    The cruelty placed on those baby allegators all for fashion. How dispictable it is, shame on the rich for buying and shame on you for making it. Greedy monsters. Better get on board the ppl of the future care about animal welfare better find another way to make money.

  • Michele proctor commented on July 29, 2015 at 3:41 am

    This is abominable and made me sick. When are humans going to get it? We are all ONE! EVEN THE ANCIENTS THANKED THEIR PREY…BEFORE HUMANELY KILLING IT.

    • Suzie Radley commented on July 29, 2015 at 7:11 pm

      Thankyou! I couldn’t say this in such a direct way, my message is like an essay. I bet half of the people don’t even realise what happens before the bag is made. They do not think about the cruelty.

    • Peter commented on August 1, 2015 at 5:33 pm


  • Elwira Krygiel commented on July 29, 2015 at 8:33 am

    stop killing the crocodiles! in the name of what are you doing ?! for a few things from their skins, and for the money from the rich snobs who buy it.

  • Carol Ann Burdett commented on July 29, 2015 at 2:13 pm

    This needs stopping its barbaric

  • Andrea commented on July 29, 2015 at 4:20 pm

    I can´t believe this is still happening. That kind of cruelty just for a f!”#$%ng handbag for stupid women. The world is full of materials which do not require needless suffering of an animal.

  • Jude Foote commented on July 29, 2015 at 5:53 pm

    who on earth would want to buy anything that involves cruelty to animals ? Just watch these videos and decide then if your ‘beautiful new handbag’ is still as beautiful!!!! STOP THIS CRUELTY !!!!!

  • Suzie Radley commented on July 29, 2015 at 7:07 pm

    Absolutely evil, I couldn’t imagine them people feeling ok about being treated like that and then being used as a bag after they die as someone thinks their skin is worth alot. Farming is not what it used to be, my Uncle/Grandad was a farmer and if he knew about this he wouldnt understand in anyway why fashion is important. FASHION is about having a style, having dignity and not destroying the earth in the process. Treat others how you would like to be treated, have they learnt nothing. We didn’t create Crocodiles etc, other crocodiles do, these creatures do not belong to us, they only live in the same world as us and money is a commodity. You use it to live, buy the things you need, if you have no desire for your possessions to last and maybe hand them down to children/nieces then I see no reason why you want in the first place. If character is lost, everything is lost, if health is lost, something is lost and if wealth is lost nothing is lost. Throw your money down the drain or give it to those less fortunate, then you might actually have something to show off. A watch strap is pathetic. Some celebrities try to preserve and care about nature and its environment, Ian Somerhalder for example, uses money and his education to do the opposite of what you do.

  • Suzanne Flack commented on July 29, 2015 at 7:48 pm

    Unbelievably disgusting and barbaric just so some vile person can show off how rich they are.

  • Zach commented on July 29, 2015 at 8:35 pm

    anyone that knows the industry and the attention to international standards and working conditions knows that no other company cares about this more than Hermes. Visit their workshops, their farms, and see how they embrace, respect, and value Nature and the many lives she nurtures. The skins of those poor crocodiles in that video because of how they were treated would never pass Hermes inspection. Thats what your paying for when you buy their bags. The assurance that they will not stand for such practice. This video makes it so clear that this is a smear campaign from a competitor and PETA is involved. This story is very poorly established and holds no true substance.

    • Laila commented on August 1, 2015 at 2:39 pm

      Hermes prides itself on having no competition and certainly other luxury brands may envy that but whether they are foolhardy to think this expose hurts Hermes more than themselves – as luxury brands also using crocodile – simply doesn’t make sense.
      Unfortunately Hermes uniqueness is shown to be more based on its hand craft workmanship. While the treatment of its sources is touted too, Hermes must now face this incriminating expose with a sense of shame since many customers relied on their claims to be superior and willingly bought in even and perhaps due to knowing the exotic skins and popular bags were hard to get.
      The stand Jane Birkin takes publicly will make it more difficult for Hermes to turn away from PETA, and congratulations to PETA for the sensible lobbying in this direction. Slaves to/consumers of fashion are often enamored by celebrity so what Jane Birkin says and does will cause some to question further consumption of Hermes.

  • Karen Campbell smith commented on July 29, 2015 at 8:59 pm

    Great news great respect to miss birkin let’s hope this is the start of new fashion trends and more celebs start using feux fabrics

    • Maico commented on August 1, 2015 at 8:44 pm

      It may require a reread of Ms Birkin’s equivocation for many to understand just how far they rev up their respectometer.
      If it gets PETA into the news, it is of value; there are some awesome conspiracy-theorist comments about PEtA – including in MSM, attempting to marginalize it.
      This in itself may cause young ppl to look rather at their own moral feelings than just to continue espousing mamma & daddy, who are still bringing you war and forget-about-anything-not-advertised, those eternal spenders.

      • Debra Clinton commented on August 4, 2015 at 1:29 am

        You hit the nail on the head about mamma and daddy – Baby Boomers are the generation that turned “ask what you can do for your country” into “what’s in it for ME”?

  • sheila godsell commented on July 29, 2015 at 9:34 pm

    no words can be said .

  • beth whitehead commented on July 29, 2015 at 10:25 pm

    People can see the people/companies that are harming animals far easier than ever before, and we the people no longer willing to put up with it.
    Stop the barbaric treatment now.

  • eoinindahouze commented on July 29, 2015 at 10:56 pm

    Je t’aime, Hermes… NOT!!

  • Panetier commented on July 30, 2015 at 12:23 am

    C’est horrible le fric toujours le fric

  • Jacqueline Taylor commented on July 30, 2015 at 1:28 am

    I cannot believe this happens.. The pain and suffering those animals are exposed to is beyond belief. Words do not describe this appalling act .. Money always has been, and always will be, the route of all evil . FFS.. Animals feel pain too, the people that do this to them, hear them squeal and watch them wreath around in agony.. How can they .. What’s wrong with these people. And, for those that buy these products.. Shame on you, for you are just as bad push your own hand carts to hell !!!!

  • 4mula1 commented on July 30, 2015 at 5:55 pm

    i agree. how can these rich people be so cruel and self centered. i dont understand how jane is asking them not to use her name i thought it was like before, companys PAY to use your name. she shouldnt ask them she should TELL THEM! (stop or were done!) also, made made looks better!.. PS. charities and the failure of animal research, what charities will never tell us (and vegan by design!). all the facts are on my facebook.

  • Eileen Sewell commented on July 30, 2015 at 9:51 pm

    The butchery of these poor animals for a supposedly luxury piece of nonsense is utterly shameful. A bag is a bag and could be made with simple, non-animal materials.

  • Clare commented on July 31, 2015 at 12:22 am

    I’m totally disgusted by such inhumane cruelty to innocent creatures – when will this ever end.
    Pls everyone keep posting and hopefully one day these horrendous acts will cease

  • Emily commented on August 1, 2015 at 1:39 am

    I cannot how cruel people can be! :'( I’ve never been a fan of animal print or skin, but even if I was… Knowing this… How do people keep supplying a market for this!! :-O oh, this is do terrible… Those poor animals… May God have mercy on us for destroying His creations…

  • Rex commented on August 1, 2015 at 3:24 am

    I wish and hope there is this much outcry for babies murdered in the name of abortion. Think of the babies too. Torturing animals for luxury items is barbaric and has no place in civilized society. Also imagine selling aborted baby parts for profit…are you human? Think about it for a second.

  • Alice P commented on August 1, 2015 at 3:31 am

    No to animal cruelty. The least we can do if using animal products is to treat them with respect and to kill them humanely.

  • Sharlene Matthews commented on August 1, 2015 at 4:48 am

    In humane and vicious Pratice . Please help those poor animals for human fashion. Sad

  • Denise commented on August 1, 2015 at 5:29 am

    This abuse is an awful way to make pocketbooks or anything else . Animal abuse needs to stop it’s cruel and unjust

  • LAILA IMAI commented on August 1, 2015 at 5:37 am

    Please make all products with VEGAN policy.

  • Jenn commented on August 1, 2015 at 7:10 am

    Seriously??? Jane Birkin sees the horrific terror, abuse and slaughter these baby alligators endure for a stupid purse and all she is willing to do is ask for the name to be changed??? She is pathetic and has shown she is more interested in money than showing any amount of compassion or humanity. If she were a decent person, she would demand her company discontinue the use of alligator skins. She would still make money…it just wouldn’t be at the expense of innocent animals. Shame, shame on you JANE BIRKIN! You disgust me!

    • Anne commented on August 3, 2015 at 3:23 pm

      Hi Jenn,
      The Birkin bag was named after Jane Birkin, but Hermès is not ‘her company’ and she is not in any way responsible for the unethical treatment of animals carried out by Hermès suppliers. By speaking out, she has made headlines all over the world and helped thousands of people learn about how reptiles are abused by the exotic skins industry. It’s a compassionate move and we applaud her for it!

  • Denise Bowen commented on August 1, 2015 at 8:59 am

    Brava, Jane Birkin! You are, indeed, a beautiful person. Thank you for speaking out about this.

  • Katie commented on August 1, 2015 at 12:33 pm

    It is beyond me why any person would feel it okay to hurt, torture and exploit animals in these ways for vanity. I can’t fathom wanting to buy something knowing something suffered so greatly. Who do we think we are to feel the need to attain such trivial pieces of luxury items at the cruel death of others? Disgusting and equals immoral status to anyone carrying or wearing such items.

  • ABDELKADER HAMDAOUI commented on August 1, 2015 at 2:01 pm

    All handbags, belts and shoes should be made of plastics.

  • Nathalie Lenoble commented on August 1, 2015 at 2:53 pm

    Obviously the human kind has not evolved since the Middle Age. What a sad truth.
    The problem with all this is that lots of people don’t know these facts. Thank you PETA for your good work and for informing the public. I wish that you could expand your campains to billboards on the roads, magazines for women, newspapers, ads on TV at crucial hours, etc… Shock the public!

  • Marian commented on August 1, 2015 at 6:06 pm

    What is wrong with this barbaric country. This is beyond cruel and I humane. What does it say for those who commit such horrendous crimes. All murderers

  • Judy lee commented on August 1, 2015 at 6:56 pm

    What a shame on purchaser cruelty of innocent animal !

  • Amanda Stogner commented on August 2, 2015 at 4:00 am

    I’m so glad Jane is stepping up for animals that have no defense against cruel but powerful business people!

  • Kathleen Adams commented on August 2, 2015 at 6:39 am

    I find it appalling that Hermes would support and profit by the unimaginable suffering of animals.

  • Elsa commented on August 2, 2015 at 10:26 am

    Vive Jane Birkin!!!!
    Well done on taking a stance.
    Hermes’ reply that they do not “own” the farm is pathetic – a supplier is someone you do business with, not a company you necessarily “own”. Whether or not they own those farms changes nothing. Hermes’ poor attempt at distancing themselves from the facts is disingenuous.

  • Cindy commented on August 3, 2015 at 12:23 pm

    Stop being cruel for fashion

  • bern commented on August 3, 2015 at 3:28 pm

    You know you hold blood money

  • Dalene Drysdale commented on August 3, 2015 at 8:04 pm

    Please stop killing these defenceless, superior beings. They all deserve to live.

  • Ljiljana Holmes commented on August 4, 2015 at 4:03 pm

    I couldn’t believe what I was reading. Absolutely stunned. This has got to stop. Any person buying any items from Hermes is guilty of cruelty towards an animal that has managed to survive since the dinosaur were roaming our planet. Disgusting.

  • Melissa lim commented on August 5, 2015 at 4:55 am

    cruelty to animals. Stop your cruelty.

  • Cheryl Maloney commented on August 6, 2015 at 4:23 pm

    this is just a horror torturing animals so selfish “humans” can walk around with the skins on them or used in the making of their accessories what is wrong with the human race … i go as far as to not consume meat/dairy its all horrible and deplorable and the torture for unnecessary things makes it down right evil

  • Christel Österman commented on August 6, 2015 at 4:49 pm

    Stop the abuse of crocodiles!

  • Janice Pinnington commented on August 7, 2015 at 9:50 pm

    If it has a face we should not not kill it, eat it or wear it.

  • Daena commented on August 13, 2015 at 4:18 pm

    Animal Abusers are the Worst of humanity! I wonder if this Nature or nurture at work?

    A person who abuses animals forfeit their right to live free!

  • Jamie Paterson commented on August 22, 2015 at 1:18 am

    These are true acts of animal cruelty at its highest form,what I’ve just witnessed was barbaric and is now permanently seared in my mind. Disgusting!!!

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