Why Are These Models at London Fashion Week Wearing Gas Masks?

Posted by 11 months ago | Permalink | Comments (57)

It may not be 2016’s hottest new look, but this trio of models wearing gas masks (and little else) certainly turned heads this morning at the opening of London Fashion Week.

London Fashion Week 2016 Toxic Fur

LFW Toxic Fur 10

LFW Toxic Fur 7

Their bizarre get-up drew attention to a little-known fact about wearing fur – that it can be bad for your health, because of the potentially carcinogenic chemicals often used to prevent it from rotting like the dead body part that it is.

A recent study conducted in Germany documented unsafe levels of toxic chemicals in fur-trimmed children’s clothing sold by several brands, including Canada Goose, Nickelson, Airforce and Woolrich. Tests on the raccoon-dog and coyote fur used in these jackets revealed that they contain large quantities of toxic substances, particularly formaldehyde – which can cause allergic reactions and is considered a carcinogen – and ethoxylates, which are known to be disruptive to hormone production and reproductive organs.

Of course, an even better reason to shun fur is to prevent cruelty. Animals on fur farms are driven insane by boredom and frustration in their filthy wire cages before being killed for their skins. The gas masks used in this protest are also a reminder of how so many of them are murdered by being shoved into a box and poisoned with noxious fumes.

Gas-chamber on fur farm

With sustainable, ethical fashion on the rise, it’s clear that grisly, archaic fur has no place on the catwalk in 2016 – or in any modern consumer’s wardrobe. More and more designers are choosing animal-free fabrics, while we know that the overwhelming majority of British shoppers would never buy or wear real fur.

Still, a minority of heartless retailers continue to sell fur and profit from animals’ suffering. Please speak out wherever you see toxic fur on sale, and join our campaigns to get these companies to go fur-free.


  • Christine Peat commented on February 19, 2016 at 2:21 pm

    This practice is bloody barbaric and cruel all fur products should be banned and let the poor animals live in peace. Fur belongs on animals not humans Kpoples are still selling angora and should be closed down due to health worries

  • Janice watson commented on February 19, 2016 at 3:04 pm

    It’s like auchvist stop wearing animals they need there skin , we Don’t

  • Jeremy commented on February 19, 2016 at 3:37 pm

    The fashion industry should be turning to hemp. Naturally anti -bacterial and stronger. Most importantly, it’s cruelty free!!

  • lavrentiu ramona commented on February 20, 2016 at 1:21 pm

    Is so cruel and so mean to wear fur or buy leather things when thoso poor animals are treat with such unhuman way.SHAME ON U ALL who wear animals!!

    • Mike Fawdrey commented on February 26, 2016 at 8:51 pm

      sadly not only fur has unfortunate side effects so do many plastic and artificial fibres used in clothing and our homes. there are so many toxins in our clothing and our homes that we would need to not wear clothes or live in houses.
      I would suggest that is not feasible
      As an example I am on the asbestos users and could develope asbestosis at some point.
      Did you know that in the victorian era asbestos socks and other garments were sold as a fashion item

    • Jann commented on February 27, 2016 at 11:50 am

      Glad you mentioned leather as it’s t just as cruel as procuring fur.

  • wendy commented on February 20, 2016 at 11:41 pm

    Hard to understand the mindset of some humans.. real fur equals wealth and that’s what they want to flaunt. All it equals to me is death, violence, horror and evil…. it’s not just fashion.. footwear, belts, car seats…. leather and fur is everywhere…. I dispair at how humans destroy all living things for vanity

    • Wolfsire commented on February 24, 2016 at 10:36 pm

      I couldn’t agree more with your statement. I despair at the inhumanity which seems never ending on poor defenceless animals. Animals that have a right to life as we do too.

    • s shaw commented on February 28, 2016 at 4:11 pm

      Unfortunately the majority of consumers are un-informed and/or un-educated.

      Still a very long way to go because once big business realise westerners are wising up they will shift their toxic products to Asian markets and other Third World joints with pockets of nouveau riche wannabes. e.g take a look at how many young people in Asia now smoke Marlboro or other brand cigarettes! It’s appalling.

      I pity the billions of current and future rabbits, cats and other furry creatures in China because even if the West stops buying fur there are countless ‘uneducated peasants’ in this country and others like it.

  • ryan commented on February 22, 2016 at 12:46 am

    Nudity alienates feminists who compose an entire block of activists, of whom we tend to agree with on many interrelated issues. How is the decision made to alienate allies? Under what power gives your organization that decision-making process?

    • Kathy commented on February 25, 2016 at 9:15 am

      I agree. I’m totally against cruelty to animals but Peta is often too extreme in their campaigns. Using near naked women is not the best way to get the message across.

      • rocco frangione commented on August 22, 2016 at 7:09 pm

        i think it is the best way to get the message across. the more extreme, the better. it opens people’s eyes. you opened yr eyes, didn’t u ?? even though u don’t agree, u still saw it, & that’s the point. to get as many people to see what’s happening. even though yr ashamed of yr body & don’t like the nudity, a lot of people do.

    • s shaw commented on February 28, 2016 at 4:16 pm

      Agree with you there but I suppose the presumption is the type of people being reached out to will only have their attention grabbed by this sort of display. The fur and bling flaunting types.

  • heather tisdale commented on February 22, 2016 at 12:56 pm

    I saw a clip last night of women who had goats tide down while they ripped the fur off of them you could hear the screams coming from the goats as they were ripping it off but they could not move, these bitches seem to be oblivious to the cries of the goats as they were singing to drown out the cries . THIS IS UTTERLY DISGUSTING & DEPLORORABLE by these in humans who just couldn’t give a shit I hope they get whats coming to them

    • Magda Palmer Cordingley commented on February 25, 2016 at 2:52 am

      In Australia we have migrants who laugh while they saw at goats throats to kill them for food. The Federal agricultural minister-barnaby joyce- should have a notice on his door reading “the dishonourable minister for agriculture and fisheries promising blatant disregard for the welfare of all living creatures consistent across the board. Australia has no welfare officer in federal or state parliaments.

    • s shaw commented on February 28, 2016 at 3:56 pm

      It is deplorable that the excuse for turning a blind eye in the UK and Australia/NZ on animal cruelty such as manufacture and sale of Halal products/Live animal exports etc is ‘religious and cultural tolerance’. What about the religious and cultural customs of the countries’ established civilized people?!

      Such migrants should go to countries that share their own backward ideas and not import their barbaric customs to our countries. Progressive individuals in these countries hopefully will also work towards banning cruelty to animals.

  • Derani King commented on February 24, 2016 at 5:55 pm

    This is disgusting stop animal cruelty now

  • June Record commented on February 24, 2016 at 6:40 pm

    Please stop

  • M.K. commented on February 24, 2016 at 6:59 pm

    It seems to me that Humans were put on this planet only to make every other creatures lives a misery. We trap them, cage them, torture, kill, eat and wear them. We even have the nerve to think we’re doing them a favour by domesticating them and making pets out of them. Hope the sacrificed manage to take out a few perps with their toxicity!

  • Martyn commented on February 24, 2016 at 7:16 pm

    I thought the wearing of fur is taboo, I remember quite a number of years ago that women wearing real fur used to have paint poured over the garments: what happened to this magnificent practice? Is faux-fur so good these days that nobody can tell the difference? Indeed, who is actually wearing all this fur, and which countries are the main culprits?

    • rocco frangione commented on August 22, 2016 at 7:22 pm

      ALL countries r doing it. there r stupid people everywhere & u can’t fix ‘stupid’

  • lm trenwith commented on February 24, 2016 at 8:15 pm

    Disgusting, barbaric, inhumane. You’re an insensitive fool if you think wearing fur is acceptable.

  • Gregory Karas commented on February 24, 2016 at 8:26 pm

    all these people,who work on these farms, and,these are Inbreeds, they lowlife sin the human race,there only concern is money,the way to put a stop to this is every one on this planet,who have a love and respect for God creatures,have to stop the Demand for these products,remember NO Demand,No supply,we will put them all out of business,

    • rocco frangione commented on August 22, 2016 at 7:23 pm

      although i agree, but ‘ good luck ‘

  • Lisbeth Alvarado Sanchez commented on February 24, 2016 at 8:40 pm

    Nothing can justify the suffering of innocent animals. This is barbaric, appalling and inmoral. I hope that this monster pay ten fold for their horrible actions.

  • Alessandra Ferrari commented on February 24, 2016 at 9:16 pm

    The fashion industry as it is now and what it represents,should be go to hell altogether. It is not needed except to satisfy hordes of idiots who often do not have two neurons in their brain that get on with each other.
    Only a bastard would wear fur, weather fake or real!

    • Sensible commented on February 26, 2016 at 9:23 am

      Just coz you don’t agree dosn’t make it wrong. Stop being arogant.

      • sheila cox commented on February 28, 2016 at 1:45 pm

        So it wouldn’t be wrong to remove all your body hair by pulling it out at the roots then??????

  • Irene leighton commented on February 24, 2016 at 9:28 pm

    People who wear fur might now realise how bad it is – even if it’s only for their own selfish preservation !

  • J.Mitchell commented on February 24, 2016 at 9:38 pm

    I think that those models who came out for London Fashion Week and hardly wearing any clothing, were very ”brave” people indeed. Not that many people could feel able to do this. They must be very special indeed and extremely caring about the cause involved. I admire them and my hat really goes off to them. They should be awarded a medal for their effort and bravery. The fur/leather/sued industry is hiddiously cruel, horrific and totally evil, and this really must STOP!!!!! And these brave women who have put themselves out to this degree in order to campaign for this most vital cause, should not be criticised or judged, but honored.

    • Christina Yates commented on February 25, 2016 at 6:52 pm

      These young models do deserve a medal for their bravery, they brought out a good point that we have our own skin to cover us, we don’t need to kill animals for it, wear wool and natural materials or man made fur and leather look products. They also deserve a medal because if it was even nearly as cold in London as it was up here in the North West they must have been FROZEN!!

  • Douglas Ellison commented on February 24, 2016 at 10:10 pm

    Anyone buying/wearing fur is cruel and ignorant

  • Rita jones commented on February 24, 2016 at 10:57 pm

    It’s just evil. In this day et age when there’s so many beautiful faux furs why are we still killing? Civilised are we really?

  • Leonor Ramirez commented on February 24, 2016 at 11:44 pm

    Fur and leather has NO place in fashion and catwalks.

    Stop this disgusting, cruel, archaic, barbaric, stupid and selfish practice. Get into cruelty free, healthy fabrics and fashion there is an increasing market and that’s the future… Whether you want it or not

  • Kim commented on February 25, 2016 at 1:39 am

    This is ugly and cruel in today’s world. Everyone can get buy with out using anything from animals. I thought we would have moved on from being cavemen in the 2016. Cavemen have been gone for many thousands years ago or have they. We do not need to do this it’s cruel and unwarranted. Please stop.

  • Linfs commented on February 25, 2016 at 8:53 am

    Well done peta brilliant anti fur campaign well done to all the brave demonstraters in the gas masks

  • Rosh commented on February 25, 2016 at 4:58 pm

    This is horrible.it must stop asap

  • Lorraie commented on February 25, 2016 at 5:40 pm

    I am disgusted at the abuse these poor animals go through for fashion items, remember all you people out there, you know who you are , when you wearing that expensive fur, remember that poor helpless animals blood and pain and suffering is on your back , all because someone like you felt the need to buy a fur that doesn’t belong on your back but to the poor creature it came from …

  • Daniela I Iftimie commented on February 25, 2016 at 9:09 pm

    Please, STOP the fur industry!!!!! No animal should suffer in this world, much less at the hands of humans! Nobody needs to wear fur and torrure innocent souls!

  • alessandra z. commented on February 26, 2016 at 9:29 am

    I’ m Italian and fashion is at the top of everything. But some years ago, when I got aware of what is behind fashion, I’ got disgusted and when I enter a shop, I always check the labels and buy alternative products. likely there are many . But for many reach people there is no need or time to deep into others’ lives. They just buy because part of a status symbol. And these people are often “intelligent”. Really I still wonder how people can still keep on wearing fur or other animals’ parts.

  • karen Bonney commented on February 26, 2016 at 11:07 am

    Evil world anything for profit, people are stupid follow treads and have the cheek to say we sheep / sheep are curious gentle animals we are beasts. That is why I am VEGAN

  • rita commented on February 26, 2016 at 6:43 pm

    This is barbaric, and so out dated and unnecessary. How can you let this torture go on, shame on you, I really don’t know how you sleep at night. Its animal abuse must stop.com

    • rocco frangione commented on August 22, 2016 at 7:30 pm

      these fuckers do sleep at night. it’s all about the money, didn’t u know ??

  • Sylvia Zade-Routier commented on February 27, 2016 at 10:26 pm

    NO more FUR ! No more cruelty to Animals!

    • Lasandra commented on March 8, 2016 at 3:18 pm

      So you want animals to lose their fur also?

  • Sylvia Zade-Routier commented on February 27, 2016 at 10:27 pm

    Moderation? How? when the FUR “industry” absolutely must stop.

  • Ron thomas commented on February 28, 2016 at 2:51 pm

    Stop all fur torture fur bloody painful fur murder now…ASAP

  • Alex Fuchs Simonsen commented on February 28, 2016 at 6:59 pm

    When I get to be a fashion designer and jewelery designer I want to make a revolution, for animals, plants and all humans a little bit like Stella McCartney. Some of the money shall go to supporting animals and rainforset I will show all the fashion designer that animal friendly are the BEST

  • Marilyn Wilson commented on February 28, 2016 at 7:32 pm

    Thank you for this information, it needs to go viral. Sharing!

  • Penny Goodacre commented on February 28, 2016 at 10:44 pm

    It sickens me to wonder how so-called human beings can wield so much cruelty, pain and misery on animal life. It is getting worse, everyday I hear of another species being persecuted and killed for some reason. Usually it is greed and dominance just because they can. We should be ashamed of mankind. I am.

  • GABRIELA VARGAS commented on February 29, 2016 at 3:29 am


  • A.Sc commented on February 29, 2016 at 8:00 pm

    I am totally disgusted to see such cruelty .How could so called human beings act like this.To me they are’nt human at all.

  • Gabrielle Mullan commented on March 2, 2016 at 3:24 pm

    Once and for all time, leave animals alone. They have to struggle enough to survive and live freely without us adding our sickening penny’s worth to their struggles. They enhance our lives, we destroy them. It’s pathetic!

  • julie clee commented on March 7, 2016 at 10:58 pm

    In 2016 we shouldnt be wearing fur with so many other options available.

  • Lasandra commented on March 8, 2016 at 3:10 pm

    Using animal products for clothing or luxuries is not always as inhumane as many of you may believe. Many animals which are used in the making of such materials often live a full life on a farm providing a purpose before being humanely put down and used to benefit humanity whether it be with materials for clothing or luxuries or meat. It’s not always inhumane and even though it requires a living thing to create it, that is life and it is how humanity has survived for many years. It is in our nature

  • julie clee commented on March 24, 2016 at 1:33 pm

    Im glad to see that more people are turning away from fur

Post a Comment


By submitting this form, you will be indicating your consent to receiving e-mail marketing messages from us unless you have indicated an objection to receiving such messages by unticking the box above. You're also acknowledging that you've read and you agree to our privacy policy.