New Look and Forever 21 Ban Angora!

Posted by 3 years ago | Permalink | Comments (62)

New year, new fashion season – and for conscientious companies, new policies that put animals first!

New Look and Forever 21 have both just introduced bans on angora after having been contacted by PETA and our international affiliates. “We have ceased future production of all products containing angora”, New Look said in a media statement, while Forever 21 made a similar commitment. This excellent news means that no rabbits will be caged, violently mistreated or killed on Chinese farms for any of their clothing or accessories.

Many of the UK’s biggest brands have taken steps to dissociate themselves from angora, after undercover video footage shot inside Chinese angora farms revealed that workers violently rip the hair from the rabbits’ sensitive skin as they scream at the top of their lungs in pain.

Watch the video here. The campaign against angora is making a huge difference on the ground. As one farmer explained, “Our [angora wool] export is mostly to Europe. After this incident, our orders decreased by 30 percent”. Despite these victories, though, angora bunnies still need your help – because THIS is still going on at many Chinese farms:

Take the pledge never to wear angora, and if you see angora on sale anywhere, please have a polite word with the manager, explaining why exploiting rabbits for their wool is wrong. Consumer pressure is immensely powerful at persuading businesses to do right by animals, so thank you for all your actions so far!


  • Susie Phillips commented on January 13, 2014 at 7:28 pm

    Please help stop this cruelty for fashion

    • Yo Mama commented on May 27, 2015 at 5:13 pm

      We should help stop it by putting a fine on people or factories that torture animals

      • yomama commented on May 29, 2015 at 5:52 pm

        we are cool

  • KIM PALMER commented on January 14, 2014 at 12:52 am


  • lebrun commented on January 14, 2014 at 11:40 am

    0o ! je ne comprend pas et ne comprendrai jamais comment peut on faire ce genre de chose atroce… :((((((((

  • constanza marin commented on January 14, 2014 at 11:43 am

    Please top quota cruelty

  • Jo Reuben commented on January 14, 2014 at 11:44 am

    This is barbaric and should not be allowed in this day and age

  • Paula Notman commented on January 14, 2014 at 11:50 am

    Please stop this is barbaric to

  • maureen martin commented on January 14, 2014 at 11:52 am

    Well done i wish more companies would follow suit .

  • emma commented on January 14, 2014 at 12:03 pm

    Horrified. I don’t believe people are truly aware of were materials that are being used for clothing and shoes etc really comes from. Ignorance I guess in some ways. More needs to be said/ shown. Is there any way to get tv coverage. Obviously it would have to be very delicate as to what 2 would be shown. But the more people know the more I do believe would stop buying it. Alot of people probably believe it to be a man made material.

  • Deena Mahmoud commented on January 14, 2014 at 12:04 pm

    This is despicable! How do you people sleep at night?!

  • john burke commented on January 14, 2014 at 12:11 pm

    Thank you Peta for working tirelessly in your resolve to stop barbarbic and cruel treatment of animals.
    I wish more companies would not just receive there finished products via the the use of animals but also look into how animals are treated for it to get to there shop floors.
    The more companies that say ‘NO’ the less capital is created.
    If this then increases wereby no financial is to beade then capture and torture of these beautiful animals will no longer be required.
    I implore the hearts and minds of the leaders and directors of such companies to join in a resounding ‘NO’.
    Create such a noise that it cannot not be heard.

  • Linda commented on January 14, 2014 at 12:11 pm

    I will do!!!! Hate to see what the did to that poor rabbit.. We must all take aktion!!

  • Jan Pyne commented on January 14, 2014 at 12:38 pm

    There is no need for this to happen.

    The excruciating pain, torment and stress these beautiful animals have to suffer is barbaric. I truly cannot understand how humans do not have feelings, that they need to look after animals and humans that need our help and love.

    This is not allowed to happen anymore

  • susan clark commented on January 14, 2014 at 1:03 pm

    Angora needs to be banned.

  • ria commented on January 14, 2014 at 1:03 pm

    Great news keep up the brill work PETA!!! x

  • Peter wright commented on January 14, 2014 at 1:10 pm

    Untill we stop using animals for clothing, you will always have some vile and cruel/sardistic humans, that all they think about is ‘how can I make more money’ and animal suffering will continue, untill the consumer realises that ther is an alternative, MAN MADE that is just as good, without the cruelty.

  • Emy commented on January 14, 2014 at 1:10 pm

    Abercrombie & Fitch has a lot of angora products in their stores… Almost all the sweater they have include angora fur.

    They still haven’t responded to my inquiry of their source….

  • Anonymous commented on January 14, 2014 at 1:16 pm

    Bless all those people in PETA, thank you for stopping and saving this innocent animals..

  • sandra paulden commented on January 14, 2014 at 1:27 pm

    Please stop this barbaric cruelty now .

  • Amy Fensome commented on January 14, 2014 at 1:45 pm


  • tina fieldhouse commented on January 14, 2014 at 1:52 pm

    please stop this it so wrong ,them poor rabbets ,is got to stop now ,

  • Bettina B Nielsen commented on January 14, 2014 at 2:05 pm

    Could you stop be cruel to these rabbits this is so animal abuse and hurts on there skin try do with yourself

  • Bettina B Nielsen commented on January 14, 2014 at 2:08 pm

    Fuck those who are doing this , it’s very sad to do . Stop doing that

  • Helen Davies commented on January 14, 2014 at 3:13 pm

    Thank you Peta for all your dedicated work for all animals. It is great to see so many people support the cause through your site.

  • Weber Monika commented on January 14, 2014 at 3:14 pm

    Was bildet sich der Mensch eigentlich ein so mit unseren Mitgeschöpfen umzugehen ??? Das muss sofort und auf der Stelle aufhören ohne irgendwelche Ausreden zu suchen , für sowas gibt es keine Ausreden nur Verachten für die die Angora trage , für diejenigen die sie quälen und für die Verantwortlichen die weg schauen!!!!!
    Schämt euch , Ihr seid das Letzte wenn Ihr jetzt nicht sofort eingreift und dieser Barbarei ein Ende setzt !!!!!!

  • Greg Buxton commented on January 14, 2014 at 3:22 pm

    There’s no need for cruel behavior like this to be happening to any animal, mammal or fish in our world today, put a stop to such Barbaric behavour today not tomorrow!

  • april garcia commented on January 14, 2014 at 3:37 pm

    This needs to stop .its cruel and evil.Band 21 forever…..

  • mandy ayton commented on January 14, 2014 at 3:52 pm

    poor bunnies people so wicked Marks And Spencer are selling Angora mix scarfs still can we do something about that This is just barbaric

  • Marilyn Cocking commented on January 14, 2014 at 4:36 pm

    Soooo so cruel how can any human justify this .

  • Lara Aziz commented on January 14, 2014 at 5:05 pm

    Just wrong and pure evil-please stop

  • Wendy Ward commented on January 14, 2014 at 6:45 pm

    How terrible this is. Those poor rabbits it is unbelievable that any human being could do this but then that’s the bloody Chinese for you

  • Mairi wotherspoon commented on January 14, 2014 at 7:32 pm

    So angry

  • Lisa lawrence commented on January 14, 2014 at 8:24 pm


  • AnneMarie Thomson commented on January 14, 2014 at 10:18 pm

    This is just horrific and needs to be made known to all suppliers of items of clothes that have angora fur.this is so upsetting and so cruel.makes me feel so sad.

  • Anapaula gouveia commented on January 14, 2014 at 10:28 pm

    Stop this cruelty now …. This is horrible ….this heartless Chinese people need to be punished …. I can’t take this no more this Chinese people are the most terrible people on this world they have no mercy for animals at all ….

  • linda Bischoff commented on January 15, 2014 at 2:38 am

    This breaks my heart.Who gave anyone permission to rape these helpless little creatures

  • Martijn commented on January 15, 2014 at 7:55 am

    How can people do this!
    This needs to stop everywhere in The world.

  • Sylvia Gries commented on January 15, 2014 at 9:47 pm

    This is really horrible, unbelievable and INHUMUN !!!
    Hope god can change this cruelty.

  • millie commented on January 16, 2014 at 11:41 am

    you shouldnt do this it is awfull why why why?

  • shannon commented on January 16, 2014 at 11:43 am

    why are you doing this to animals it is rediculas im 10

  • shannon commented on January 16, 2014 at 11:46 am

    you should be ishamed off your self would u like to kwow how old i am 10

  • Shannon commented on January 16, 2014 at 8:28 pm

    You are retards treating animals like this you should be apoled of your self get something sorted

  • Simi commented on January 19, 2014 at 10:40 pm

    I beg the Chinese government please please stop this cruelty. These beautiful babies deserve a lovely life. Please stop this, this is just very cruel, breaks my heart.

  • Alison commented on January 22, 2014 at 11:51 pm

    I noticed Joules, the clothing company in the UK, source their clothes from China and I have seen angora wool used in some of their clothes. I emailed Joules asking if they could confirm procedures were in place so that they knew the sources of their angora and that the rabbits were well cared for.

    I am still waiting for a reply. For a company that trades on the image of good wholesome English countryside, they don’t seem too forthcoming about their standards of sourcing their products.

  • Shannon commented on January 23, 2014 at 10:12 pm

    Do you want to know how many animals are dies from medical research ?well 100 millions.

  • SHANNON commented on January 24, 2014 at 12:16 pm

    you aare idoits go to hell

  • Belinda commented on January 24, 2014 at 4:47 pm

    I am disturbed for life. I cannot believe mankind. The continuous torture in the hands of a human who is listening to the screaming of pain it is inflicting purposely on a living creature and making it suffer is sickening cruelty. How can they carry on? How can they not imagine what this pain, torture would feel like to themselves. How does this not make them stop at the first scream they hear?

  • jenny slatter commented on January 25, 2014 at 10:49 am

    This is so barbaric words dont describe how evil these people are, how would they feel if thier hair was ripped out of their heads.. i hope karma comes back to the evil sadests who do such horrific brutal crimes to rabbits. This is unthinkable…and makes me so upset. It must be STOPPED

  • carolyn raw commented on January 25, 2014 at 11:55 am

    Its disgusting and needs to be abolished! The pain the rabbits endure is so shocking and cruel.
    I visited monsoon in leeds uk to buy a sweater but just before buying it i noticed it had 16% angora rabbit. I WAS SHOCKED AS I THOUGHT THEY HAD AGREED NOT TO SELL IT.
    I spoke to the manager and sales assistant and explained i would NOT be buying the item and why to which they replied that according to their website they only sold cruelty free angora.
    My question is, is how cruelty free is it? Do they still live in terrible conditions? Yes
    Do they have to be shaven or clipped which is incredibly stressful for them? Yes
    How can any angora product be cruelty free unless the rabbit has passed away naturally having lived a long and happy life.
    I will not be shopping with Monsoon any more until their ethics change.
    If everyone does the same with all the shops who sell angora we will all make a difference and close ALL the farms.
    Keep protesting!

  • yvonne berry commented on January 26, 2014 at 10:52 am

    This is one of the cruelest and barbaric torture I’ve seen and it needs to stop NOW.

  • Nicholas Reyniers commented on January 31, 2014 at 11:28 am

    JUST STOP. Imagine being skinned alive yourself!!

  • Becca Rose commented on February 2, 2014 at 12:43 am

    I can’t believe I have been naive enough to think that angora was collected in a cruelty free way. This has shocked me to the core, am so upset. No more animal-based clothing for me and i will tell everyone i know about needs to be publicised more. If any manufacturers read this..Stop this unthinkable cruelty now!! We should protect the innocent and defenceless, there’s none more so than a gentle little rabbit! How could you??!!

  • Leigh commented on February 5, 2014 at 7:54 pm

    I also always believed angora was collected in a cruelty free way, until I saw a PETA post on FB!!
    I was heartbroken today when I spotted a gorgeous pair of long socks in M&S today when I realised they were made with angora, I really, really thought M&S had also pledged to ban it from their products too. SHAME ON YOU M&S!!!

  • Patricia Jolly commented on February 5, 2014 at 8:26 pm

    Thank you PETA for bringing this crime to the attention of fashion consumers. I haven’t been able to stop thinking about this; I haven’t even seen the video, I just couldn’t bring myself to watch. Thank you to the individual animal lovers who put themselves out to secure the undercover footage and images to share, a selfless act in my humble opinion. I have at least 9 Angora items manufactured in China; I’m disgusted that I could purchase these items so freely and angry at my own naivety or is it stupidity? I’ll never knowingly buy this product again. It is my intention to write to as many retail outlets I can. I received a very positive response from Mint Velvet today.

    ‘Thanks for getting in touch. We can confirm that we have continued to cease production of all angora products.,

    Please keep this in the spotlight PETA…

  • carolina commented on February 16, 2014 at 5:15 pm

    thanks for show to me what is behind the animal products, my mind can’t think by itself…i mean, i tried to think in something cruel before watching the video, but i never thought in that king of torture….wiht those rabbits….i needed to turn the volumen down!!!!
    i wonder why the pain of animals are always behind farmers or food or clothes or companies in general….why????

    can we do something without torture?

    i am Little bit sad, because you have said that there is still a lot of rabbits suffering this kind of pain….in china…it is posible to make something with the goverment of china!!!…why china is the most cruel country with animals?…if i am wrong…..i apologise but…almost always is in china…could PETA or interantional organizations try to change the behabiour of china!!!!…i repeat…if i am wrong i apologise!!!!

    thank you

  • Jenny commented on February 20, 2014 at 1:18 pm

    Thanks for all the awareness, as soon as I saw this I donated and will not buy angora. I knew that it was an animal product and didn’t buy it anyway, but never knew the cruelty involved, this needs to be banned, and lets hope that TopShot follow Forever 21 and New Look by no longer supporting this cruelty and not supplying angora products.
    China does seem to be the main perpetrator to animal cruelty so in general I always read the label and NEVER buy from China as I don’t trust their industries or their products.

  • Sarah commented on February 25, 2014 at 9:15 am

    I have just ‘shared’ this on Marks and Spencer’s website as 2 days ago I found angora socks (made in the cruellest of places China) in one of their shops. I suspect that they will remove the link as it is pretty horrific and every other post is all about fashion/stitching/materials/cakes etc… I thought that M&S would have higher morals. I asked them to ban using Angora. Can PETA also target M&S please?

  • Helen perry commented on April 28, 2014 at 8:08 pm

    Just binned my angora jumpers, can’t bear to wear them. Won’t buy from china!!

  • Bob commented on May 14, 2014 at 7:47 pm

    Watched the video and now I doubt I’ll sleep for months. Facking horrible.

  • Marianne Juhler commented on September 11, 2014 at 2:46 pm

    treat others the way you want to be treated yourself

  • Brunila De Souza commented on November 21, 2014 at 10:49 am

    PLease PETA do your very best and save the pain of these poor innocent rabbits who are unlucky to have fallen in the hands of barbaric people.

    May Lord Buddha guide you in you endeavours and I hope very soon angora will totally disappear from the market and these animals alongwithe the raccoon dogs will live happily thereafter

    Brunila Goa India

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