We believe that animals are not ours to eat, wear, experiment on, use for our entertainment or abuse in any other way.
All animals can suffer in the same way that humans do. They feel pain, pleasure, fear, frustration, loneliness and motherly love. Yet tens of millions of them lead short, cruelty-filled lives followed by painful, untimely deaths – all at the hands of humans.
Animal rights is more than a philosophy: it is a social movement made up of millions of compassionate people who choose to speak out against cruelty wherever they find it.
Yet many people have never considered the impact that their clothes, food, cosmetics or entertainment may have on the lives of animals. Getting informed is the first step towards a more caring way of life. So find out the facts here – and join the movement!