Fashion Blogger Named UK’s Best-Dressed Vegan

For Immediate Release:

16 August 2016


Sascha Camilli +44 (0) 20 7837 6327, ext 235; [email protected]


Stylish Londoner Wins PETA Award for Her Chic Animal-Friendly Outfits

London – After trawling through fashion blogs, scouring social media posts, and launching a web search inviting fashion-conscious vegans to show off their style, PETA has crowned the UK’s Best-Dressed Vegan of 2016. The top honour went to Sruti Sethuraman from London for her impressive array of sophisticated outfits—which are completely free of animal-derived materials.


Flaunting her fabulous fashion on her blog Love and Blossoms, Sruti is passionate about dressing well without harming a hair on an animal’s head.

“The idea behind my blog is to inspire stylish dressing without the cruelty of wearing animal skins”, she says. “My style is feminine and simple, and I love using colour to brighten up my outfits. I am also planning to launch my own vegan fashion brand soon!”

“Sruti’s on-trend outfits show that dressing to the nines without hurting animals has never been easier”, says PETA Director of International Programmes Mimi Bekhechi. “We encourage fashionistas everywhere to take a leaf out of her lookbook and choose beautiful, compassionate designs that don’t bleed.”

Why wear vegan? On fur farms, animals such as foxes, minks, and chinchillas are confined to tiny, filthy wire cages before being poisoned, electrocuted, or skinned alive. Every year, more than 1 billion animals are slaughtered in the global leather industry. Thirty per cent of the world’s wool comes from Australia, where sheep farmers mutilate millions of lambs in a cruel procedure known as mulesing. The exotic-skins industry kills millions of snakes, alligators, seals, zebras, and other animals.

Sruti is available for interviews. Photos of some of her vegan outfits are available here, here and here.

For more information on vegan fashion, please visit