PETA Europe Ltd Appoints New Director

For Immediate Release:
29 July 2008

Sam Glover 020 7357 9229 ext 229; [email protected]

London – PETA Europe, affiliate of the world’s largest animal rights organisation with more than 2 million members and supporters worldwide, has today announced the appointment of Robbie LeBlanc as Director of its London-based operation.

LeBlanc, 38, is a dual UK/US citizen who was born in southwest Louisiana to a predominantly Cajun family of farmers, fishers and oilmen. He went vegetarian in his teens after witnessing firsthand the slaughter of a pig and the harsh treatment animals endure on farms and in abattoirs. He discovered that he would rather join a PETA protest outside a Cattlemen’s Association Convention than join his family members doing business inside. In college, he helped form an animal rights group.

LeBlanc moved to London in 1991 and has been a resident of the city ever since. Before taking the post at PETA Europe, he served for 10 years as a senior financial analyst for the Guardian News and Media Group.

“I have always been drawn to PETA for their bold activities”, says LeBlanc. “PETA has created a brand and a style that grab attention for serious animal rights issues – something difficult to do in today’s culture. I am excited to be part of PETA’s challenging and engaging work to end animal abuse.”

PETA opposes the exploitation of animals in food, apparel, entertainment and experimentation through public education, cruelty-to-animals investigations, research, animal rescue, legislation, special events, celebrity involvement and youth campaigns.

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