Sexy PETA Activists Bare All For Bovines

Beauties Bare Their Skin to Save Cows’ Backsides

For Immediate Release:
23 September 2004

Yvonne Taylor:              +44 (0)20 7357 9229 ext 405
Leonora Esquivel Frias:  +34 605 617886
Dawn Carr:                    +44 (0)20 7357 9229 ext 224

Madrid – Wearing little more than a banner reading, “We’d Rather Bare Skin Than Wear Skin,” three hot female members and one buff male member of People for the Ethical Treatment of Animals (PETA), joined by activists from AnimaNaturalis, will protest the SIPIEL leather trade show in Madrid by “exposing” shoppers to the truth about how cows suffer in the making of leather coats, trousers and shoes:

Date:  Friday, 24 September
Time:  12 noon sharp
Place: Plaza de la Puerta del Sol, a la par del monumento del Oso y el Madroño

Why does PETA want stylish shoppers to give leather the boot? Not only does buying real leather shoes, jackets, trousers and accessories support the suffering of animals in slaughterhouses, it also devastates the environment and can harm human health.

Millions of cows, pigs, sheep and goats who are slaughtered for their skins are castrated, branded and dehorned and have their tails cut off all without painkillers. Production-line speed-ups and inadequate stunning measures at abattoirs mean that cows killed for their skins and flesh often have their throats slit while they are still conscious. In India, where leather sold in Spain often originates, animals are often transported in severely overcrowded conditions and become mangled or die en route. Indian cattle marched on foot to slaughter are driven on by having chilli peppers and tobacco rubbed into their eyes or the bones in their tails broken. The skins of dogs killed for meat in Korea, China and the Philippines are often marked “cow hide” before they are exported to the West.

The scantily clad protesters plan to show consumers that real beauty is far more than skin deep. “With today’s fake snake, mock croc and pleather faux skins, it’s easy to have a look that kills without actually killing”, says Leonora Esquivel Frias. PETA staffer Yvonne Taylor, who is travelling all the way from Scotland for the protest, participated in a similar protest in Italy on Monday in response to an international leather fair in Milan.

Broadcast-quality footage of animals being killed for their skins will be available on site.