These Billboards Show How Sheep Are Treated in the Wool Industry

Posted by on November 23, 2016 | Permalink

As winter approaches and people turn to warmer clothing, PETA has erected a number of billboards in Scotland to show people how this industry hurts animals.


Using a photograph from a recent exposé of the wool industry, we’ve placed bus stop adverts in Edinburgh and Glasgow that show the dismal reality behind shearing, during which animals can be treated with shocking savagery.

Whilst many people imagine that shearing doesn’t harm sheep, the reality is quite different. Workers in the world’s top wool exporting countries, such as Australia and the US, are paid by volume, which encourages them to shear animals quickly and carelessly. This leads to cruel mistreatment of sheep and violence against them. Eyewitnesses have documented that workers punch, kick, mutilate, and beat sheep. Many of the animals don’t survive this terrifying abuse.

Once their bodies wear out and they are no longer useful for wool production, these gentle animals are sold to the meat industry. Sheep are packed onto severely crowded lorries – often without adequate food, water, or ventilation – and transported to livestock markets to be sold and then taken to abattoirs, where their throats are slit.

It’s easy to help sheep by simply choosing cruelty-free clothing options instead of wool: