Join Gillian Anderson in Calling On Kering to Go Fur-Free

Posted by on April 21, 2021 | Permalink

During Kering’s annual meeting on Thursday, Gillian Anderson will call on the fashion house to ban fur on behalf of PETA US, which has been a Kering shareholder since 2020. The actor has also sent a letter on behalf of PETA US to Kering CEO François-Henri Pinault urging the fashion titan to enact a company-wide policy banning fur.

“[A fur-free] policy would mesh perfectly with your environmental objectives at The Fashion Pact. It’s illogical to keep this dwindling, dangerous trade afloat for the sake of the few remaining unscrupulous designers who can’t break their fur habit.”

– Gillian Anderson

Last month, Kering confirmed that Balenciaga and Alexander McQueen are officially fur-free, leaving Saint Laurent and Brioni as the company’s only holdouts.

Anderson, who won both a Screen Actors Guild Award and a Golden Globe Award this year for The Crown, starred in PETA’s “I’d Rather Go Naked Than Wear Fur” campaign and narrated a video exposé of fur farms:

In her letter, she notes that the use of toxins to keep pelts from decomposing is in contrast with the company’s sustainability mission and that fur farms have spread the novel coronavirus among workers and wild animals. Multiple countries have reported a mutation of the virus that originated on fur farms.

Fur Is Dead

As PETA exposés show, many animals killed for their fur spend their entire lives in cramped cages, where they frantically pace back and forth, gnaw on the cage bars, and even resort to self-mutilation. They’re often killed by gassing, electrocution, drowning, or poisoning, and some are even skinned alive. Hundreds of top designers and retailers – including Armani, Prada, Chanel, GucciDonna KaranMichael Kors, Maison Margiela, and Versace – have dropped fur.

What You Can Do

Join Gillian Anderson by reminding Kering that fur is dead and asking that Saint Laurent and Brioni go fur-free: