The ‘Happiest Man in the World’ Wants You to Go Vegan

Posted by on March 20, 2017 | Permalink

Buddhist monk and renowned author Matthieu Ricard, who has been called the “happiest man in the world”, has teamed up with PETA France to reveal why he thinks going vegan is the key to lasting happiness.

"True happiness can only be attained when we avoid causing pain to others."

Posted by PETA UK on Monday, March 20, 2017


Matthieu explains that animals deserve to live a life free from suffering and exploitation:

“I am extremely concerned by the fate of the 8 million other species who share this world with us, and who, like us, wish to avoid suffering and live out their lives”.

The meat and fishing industries kills trillions of animals every year to satisfy humans’ taste for flesh. Cows, pigs, chickens, and other animals are often kept inside filthy, extremely crowded sheds for the duration of their short lives before being carted off to an abattoir. The dairy industry forcibly impregnates cows and takes their offspring away so that the milk intended for calves can be consumed by humans, causing both mothers and calves to suffer immensely. Furthermore, the majority of chickens in the UK’s egg industry are confined to tiny battery-style cages – and even “free-range” birds can be crammed into sheds by the thousands.

Matthieu goes on to highlight the shocking amount of grain that is fed to farmed animals instead of to hungry humans as well as the recent World Health Organisation report confirming that eating meat is detrimental to our health.

If you try eating vegan, you’ll be making a meaningful positive change for animals, the planet, and your own health. As Matthieu says, “True happiness can only be attained when we avoid causing pain to others, so please become vegan like me. And to do so, you can take inspiration from PETA’s vegan starter kit and the recipes featured on PETA’s website”.