“I’m Someone, Not Something. This Lent, Choose Vegan” Proclaims PETA Billboard Near Vatican City

Posted by on February 5, 2018 | Permalink

Just in time for Lent, we’ve launched a new billboard near Vatican City, Rome, to encourage passers-by to show their compassion and protect animals this Lent by pledging to try vegan for 40 days.

The billboard features an image of a pig next to the tagline “I’m Someone, Not Something. This Lent, Choose Vegan,” helping people see the individual behind the meat on their plates.

Francesca Mazzara

Just like dogs, cats, and humans, pigs, cows, sheep, chickens, and fish are intelligent, sensitive animals who feel pain.

Immense suffering is inherent in the meat, dairy, and egg industries: animals raised for food typically lead short, miserable lives in highly unnatural conditions before their throats are slit at the abattoir. Refusing to support the slaughter of animals by choosing vegan goes hand in hand with the Christian values of compassion and respect for all.

In addition, the consumption of meat and other animal-derived foods has also been linked to an increased risk of suffering from heart disease, strokes, obesity, diabetes, and some forms of cancer. So when you eat cruelty-free, you’re helping spare animals’ lives, boosting your health, and also curbing climate change –  and your conscience will be that much clearer.

Will you help animals this Lent?