PETA Billboard to Grimsby Locals: Eating a Fish Is Like Eating a Cat

Posted by on August 23, 2023 | Permalink

Update (23 August 2023):
PETA’s anti-speciesism billboard caused such a stir in Grimsby that the Advertising Standards Authority (ASA) received several complaints calling the advert “excessively distressing”.

But today, after investigating the claims, the ASA ruling cleared PETA’s “Sea Things in a Different Light” ad. The advert’s message is irrefutable: when it comes to suffering, there is no difference between a fish, a cat, or any other animal.

As a result, we’re planning to roll the ad out nationwide as part of our efforts to challenge speciesist thinking. We hope it will encourage everyone to leave all animals – whether feathered or finned, with four legs, two legs, or no limbs at all – off their plates.

Original post:
If you’ve been wandering through the centre of the UK’s “seafood” processing industry, you may have caught sight of PETA’s new lenticular billboard. From one angle, you may see a smiling fishmonger holding a dead fish, but from another, she is holding a dead cat. This unsettling sight has been erected by PETA to provide locals with food for thought. Fish – like cats and other animals – are intelligent, sensitive individuals. If you wouldn’t eat your animal companion, go vegan and don’t eat sea life.

The artwork is on display next to one of Grimsby and Cleethorpe’s many fish and chip shops, at 145 Grimsby Road, Cleethorpes.

Friends, Not Food

Fish share knowledge and have long memories as well as cultural traditions. Some woo potential partners by creating intricate works of art in the sand on the ocean floor.

They can experience pain just as much as our animal companions can, yet they’re hauled out of the ocean, causing them to suffocate, and are gutted while still conscious.

As a result of speciesism, more fish are killed for food each year than all other animals combined. In addition, 38 million tonnes of other aquatic animals are unintentionally caught annually as the industry chases profits.

Vegan Fish Guides

There’s plenty more vegan fish in the sea. These guides contain recommendations for restaurants and products that’ll give you a taste of the sea without harming those in it: