‘Meat Is Murder’ as You’ve Never Experienced It Before

Posted by on August 10, 2016 | Permalink

The Smiths’ iconic “Meat Is Murder” is an 80’s classic and helped inspire so many people to go vegan. And now, it’s back in a new video from PETA, exposing the cruelty of the international meat industry.

We’ve released the music video to coincide with the launch of our “Meat Is Murder”–inspired game, This Beautiful Creature Must Die. The arcade-style game features an 8-bit version of the classic song.

In the addictive mobile-friendly game, created by PETA US in collaboration with This Is Pop, players must act quickly to save chickens, cows, pigs, and turkeys from being slaughtered by tapping the animals before they fall to the bottom of the screen. The game has an urgent message underlying its quest, as noted by long-time vegan and The Smiths’ former vocalist Morrissey:

This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression. You don’t get that from Pokémon Go.

Fancy saving virtual animals while listening to The Smiths? Play This Beautiful Creature Must Die and then leave a comment below letting us know your high score.

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