Victory for Goats! Owner of Timberland, The North Face, and Vans Says No to Cashmere

Posted by on September 25, 2023 | Permalink

After hearing from PETA US that goats in the cashmere industry scream in pain and fear as they’re tied down and their hair is torn out, VF Corporation – which owns Timberland, The North Face, Vans, Dickies, Supreme, JanSport, and other brands – confirmed that it will no longer use cashmere in any of its products. In thanks, PETA US is sending the company a vegan cake decorated with goats.

The Cruelty Behind Cashmere

A new PETA video exposé of cashmere operations in Mongolia revealed that terrified goats were tied down by their legs and horns while workers ripped out their hair so violently that they sometimes pulled away pieces of skin, leaving the animals suffering from bleeding wounds.

A worker used an unsterilised knife to cut open kids’ scrotums and pull out their testicles, all without any pain relief. Goats who were deemed no longer profitable were killed. At a slaughterhouse, workers dragged the goats onto the kill floor, hit them on the head with a hammer, and slit their throats – in full view of other goats. Afterwards, some goats continued to move for over four agonising minutes.

The Future of Fashion Is Vegan

Many stylish vegan fabrics are available, including organic cotton, soya cashmere, sustainably farmed hemp and bamboo, recycled materials, and modal and Tencel, which are made from sustainably harvested wood.

Will Burberry Be Next?

VF Corporation joins Victoria’s Secret, Genesco, and dozens of other companies that have banned cashmere. Now we are calling on Burberry and other brands to follow suit. Join our campaign by sending them a message now.