Beefeater Nabs PETA Vegan Food Award With New Burger
For Immediate Release:
26 September 2017
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
BEEFEATER NABS PETA VEGAN FOOD AWARD WITH NEW BURGER
Whitbread Brand Honoured for Meeting the Surging Demand for Plant-Based Fare
Dunstable, Bedfordshire – As the number of British vegans has increased by 360 per cent in the last 10 years, the market for meals, snacks, and beverages free of meat, eggs, and dairy “products” is stronger than ever – and PETA is recognising some of the most exciting new plant-based offerings with its fifth annual Vegan Food Awards.
Nabbing the award for Best Vegan Burger is Dunstable-based Beefeater for one of the new options on its fast-growing vegan menu: its vegan burger topped with soya “pulled pork”, covered with BBQ sauce, and sandwiched inside a brioche-style bun. It’s perfect for a satisfying, “meaty” meal.
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“The demand for delicious, cruelty-free fare is higher than ever, and forward-thinking businesses are responding with everything from flesh-free meatballs to egg-free mayo,” says PETA’s Dawn Carr. “PETA’s Vegan Food Awards honour some of this year’s most progressive new products, including Beefeater’s savoury vegan BBQ burger.”
“We’re thrilled our new Vegan Burger With BBQ Soya has been awarded Best Vegan Burger at PETA’s 2017 Vegan Food Awards – not least because this mouth-watering dish is our first-ever vegan meal,” says a Beefeater spokesperson. “Working closely with people who choose a vegan diet – and listening to the things that they most crave when dining out – we’ve worked really hard to create a burger everyone will love, following the latest burger trends to deliver a patty topped off with pulled BBQ soya, which really packs a punch on taste.”
In addition to sparing animals daily suffering and a terrifying death in today’s meat, egg, and dairy industries, vegan meals are “greener”, as the United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change. Vegans are also less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.
Interest in vegan living is at an all-time high. Google Trends reports that searches for the word “vegan” are now more than twice as prevalent as those for “vegetarian”, and an Opinium poll commissioned by PETA found that 76 per cent of British 18- to 34-year-olds are interested in trying more vegan foods. Orders for PETA’s free vegan starter kit have surged over the past few years – from approximately 28,000 in 2014 to 35,000 in 2015 and 70,000 in 2016.