Pollen Street Social’s Eight-Course Taster Menu Nabs PETA Vegan Food Award
For Immediate Release:
26 September 2017
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
POLLEN STREET SOCIAL’S EIGHT-COURSE TASTER MENU NABS PETA VEGAN FOOD AWARD
Sheffield Chef Honoured for Meeting the Surging Demand for Plant-Based Fare
Sheffield – As the number of British vegans has increased by 360 per cent in the last 10 years, the market for meals, snacks, and beverages free of meat, eggs, and dairy “products” is stronger than ever – and PETA is recognising some of the most exciting new plant-based offerings with its fifth annual Vegan Food Awards.
Nabbing the award for Best Vegan Luxury Food is chef Jason Atherton’s Michelin-starred London restaurant, Pollen Street Social, which offers diners a luxurious eight-course vegan menu made from fresh seasonal ingredients. The well-crafted courses prove that fine-dining establishments can offer beautiful dishes without meat, eggs, or dairy “products”.
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“From high-end to the high street, savvy businesses are responding to the growing demand for delicious, cruelty-free fare,” says PETA’s Dawn Carr. “PETA’s Vegan Food Awards honour this year’s most innovative new vegan foods, including Pollen Street Social’s gorgeous eight-course menu.”
In addition to sparing animals daily suffering and a terrifying death in today’s meat, egg, and dairy industries, vegan meals are “greener”, as the United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change. Vegans are also less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.
Interest in vegan living is at an all-time high. Google Trends reports that searches for the word “vegan” are now more than twice as prevalent as those for “vegetarian”, and an Opinium poll commissioned by PETA found that 76 per cent of British 18- to 34-year-olds are interested in trying more vegan foods. And orders for PETA’s free vegan starter kit have surged in the past few years – from approximately 28,000 in 2014 to 35,000 in 2015 and 70,000 in 2016.