Giant ‘Fish’ Delivers Warning And Solution

PETA Distributes ‘Emergency Vegetarian Starter Kits’ at Borough Market’s Fish! Restaurant in Answer to Toxic Salmon Fears

For Immediate Release:
9 January 2004

Dawn Carr 020 7357 9229, ext. 224; 0776 857 1678 (mobile)
Andrew Butler 020 7357 9229, ext. 230; 07793 444 020 (mobile)

London—Carrying a sign reading, ‘I’m Toxic, Go Vegetarian!’ an activist in a 7-foot-tall fish costume, along with other members of PETA, will pass out ‘emergency vegetarian starter kits’ this afternoon outside the Fish! restaurant in Borough Market.

Date:  Friday 9 January
Time:  2 pm – 3 pm
Place: Fish! Restaurant, Borough Market, Cathedral St, SE1

A study released today by the journal Science reveals that Scottish farmed salmon is dangerously contaminated with PCBs, dioxins, dieldrin and other carcinogenic toxins leading to fears of cancer, brain damage and birth defects.

While eating fish is dangerous for our health, it is always fatal for the fish. A study published last year by the Royal Society confirms what many marine biologists have been saying for years: Fish feel pain, just as all animals do. Fish raised in captivity are confined in crowded, unnatural conditions that cause stress, infection and parasites.

‘Now more than ever, eating fish is like playing Russian roulette with your health’, says PETA Europe Director Dawn Carr. ‘The best way to ensure that you and your family won’t get sick is to go vegetarian.’

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