McDonald’s Launches ‘McPlant’ After PETA Appeal

McDonald’s Launches ‘McPlant’ After PETA Appeal

Tasty Meat-Free Burger Will Spare Scores of Animals the Slaughterhouse Knife

London – After more than 23,000 people signed PETA’s petition urging McDonald’s to add a vegan burger to its menu, the fast-food chain just confirmed that it’s rolling out the meat-free option in the UK.

“Every person who chooses McDonald’s McPlant over a meat burger will spare gentle cows the horrors of filthy, blood-soaked slaughterhouses,” says PETA Director of Vegan Corporate Projects Dawn Carr. “Now you can enjoy a McDonald’s

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that confining and killing animals for food has led to the emergence of swine flu, bird flu, SARS, and COVID-19. According to recent reports, 41% of families in the UK are now flexitarian or meat-free and over 1 million households are vegan or vegetarian. Raising animals for food requires massive amounts of land, feed, energy, and water, and as a result, animal agriculture is a leading cause of climate change. Each person who goes vegan spares the lives of nearly 200 animals each year and lowers his or her risk of suffering from heart disease, strokes, diabetes, obesity, and cancer.

PETA has urged numerous fast food chains to offer vegan options, and many –  including Burger King (Vegan Royale), KFC (The Imposter Burger), Greggs (Vegan Sausage Roll), Papa John’s (vegan cheese and vegan meat), and Nando’s (The Great Imitator) – now do.

PETA opposes speciesism, a human-supremacist worldview. For more information, please visit


Jennifer White +44 (0) 20 7837 6327; [email protected]