Photos: Italian TV Star in Schiaparelli-Style ‘Cow’s Head’ Dress Pushes for Leather-Free Looks at Milan Fashion Week

Milan – Following the stir at Paris Haute Couture Week caused by Schiaparelli’s three-dimensional animal-head designs, worn by Naomi Campbell and other models, Daniela Martani strutted her stuff for PETA along the Piazza del Duomo “catwalk” on the eve of Milan Fashion Week wearing a couture dress with a faux cow’s head in a salute to the designer’s style – but with a vegan twist. The action aimed to inspire fashion lovers to ditch animal leather – for which more than 1 billion animals, including cows, are killed each year – in favour of plant-based materials such as pineapple leather.

Photos from the action are available here.

“Schiaparelli’s ‘animal heads’ sparked a much-needed conversation about the harms of trophy hunting, and now PETA’s spin invites a similar dialogue around the cruelty inherent in the leather industry,” says PETA Vice President for UK, Europe and Australia Mimi Bekhechi. “There is no excuse for killing animals for fashion – especially with today’s abundance of beautiful, eco-friendly vegan materials.”

Animal agriculture – which includes the leather industry – is responsible for nearly a fifth of human-induced greenhouse gas emissions. With the global vegan leather market expected to grow to over £35 billion by 2025, there are now more sustainably produced animal-free leather options than ever, including natural fabrics made from pineapple leaves, apples, and mushrooms.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 207-923-6244; [email protected]