St Agnes Local Wins PETA’s ‘Great Vegan Bake-Off’ Contest

For Immediate Release:

29 October 2018

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Group Crowns Joceline Nason the Best Cruelty-Free Baker

St Agnes, Cornwall – A bakery owner from St Agnes has won PETA’s sixth annual contest to find the best vegan baker in the UK. After a fortnight of voting and much consideration – as well as serious cravings for delectable baked goods – PETA has selected Joceline Nason as the 2018 Great Vegan Bake-Off champion for her indulgent apple and cider cake with cider-caramel “cream”, “custard buttercream”, and cinnamon icing. PETA ultimately chose the winner based on several factors, including vote count.

The image is also available here.

Last year’s winner, Lorna Songhurst – the founder of Totally Nuts by Blue-Milk catering company in Kent – took top honours for her indulgent raw chocolate-orange layer cake topped with fluffy chocolate mousse.

“With so many gorgeous egg- and dairy-free desserts on offer, it was a real challenge to choose just one champion,” says PETA Director Elisa Allen. “Congratulations to Joceline! While all the participants are winners in our book, her decadent apple and cider cake topped with cider-caramel ‘cream’ had us salivating. The pairing of tart cider with the soft, sweet vanilla of the ‘custard buttercream’ was both unexpected and inspired.”

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” – notes that vegan baking is kind to mother cows, who are forcibly impregnated and then separated from their newborns on dairy farms, and to chickens, who are kept in tiny wire cages on filthy egg farms. Going vegan is also a great way to reduce our risk of suffering from heart disease, strokes, diabetes, obesity, and cancer.

For full contest details, please visit