Tartine et Chocolat Drops Fur Following PETA France Push

French Children’s Fashion Brand Becomes Latest to Confirm a Ban on Animal Fur in its Collections

London – Less than 24 hours after the launch of a PETA France campaign targeting Tartine et Chocolat for its use of animal fur, the company confirmed to the group that it is committed “to no longer use fur in [its] future collections”. After the online action collected nearly 5,000 signatures in approximately 15 hours, a spokesperson for the French brand – which sells in 12 countries around the world – told PETA France, “All coats, hats … will only have synthetic fur. … I confirm that this decision is final and will also affect all future productions.”

“We are delighted that Tartine et Chocolat has made the ethical decision to cut ties with the fur trade,” says PETA Vice President for Europe, UK and Australia Mimi Bekhechi. “Today’s consumers refuse to support an industry that confines, tortures, and kills animals for children’s garments. Dropping fur today is child’s play, and we urge any company that is still selling it to follow suit.”

PETA exposés have revealed that foxes are killed for their fur in makeshift gas chambers and rabbits are hung up and butchered while still conscious. Animals trapped for fur in their natural habitat, such as raccoons, can suffer for days before being bludgeoned to death, electrocuted, gassed, drowned, or otherwise violently killed.

Moreover, wearing fur can be pose a health risk, especially for children. A study by the Bremer Umweltinstitut revealed that treated animal fur has significant quantities of toxic substances that can cause allergic reactions and potentially be carcinogenic, such as formaldehyde and ethoxylates, which can interfere with the reproductive system and disturb the production of hormones.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, Twitter, or Instagram.

Sascha Camilli +44 (0) 20 7923 6244; [email protected]